Media Management - Couverture rigide

Fernandes, Albert

Couverture rigide

ISBN 10 : 819628473X ISBN 13 : 9788196284732

Editeur : Discovery Publishing House, 2023

Synopsis

This book focuses on the field of media management and economics, examining its diverse, international, historical and everchanging environment. The book includes research and examples that reflect the current state of the industry, covering topics such as convergence, new media, and international aspects and their impact on leadership and planning. The book notes that most media management research focuses on global, European, and American markets but also highlights the increasing interest in this discipline. However, the book points out that there has not been enough research on the competencies of media managers, such as their leadership, motivation, decision making, planning, and ethical standards. The book provides theoretical chapters, methodological insights, and qualitative case studies of contemporary practices, making it essential reading for students and practitioners involved in media management globally.

Détails de l'édition

• Éditeur: Discovery Publishing House
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 819628473X
• ISBN 13: 9788196284732
• Reliure: Relié
• Nombre de pages: 246
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne