Theory of Science: A Short Introduction - Couverture souple

Knowles, Jonathan

 
9788251921121: Theory of Science: A Short Introduction

À propos de l?auteur

Jonathan Knowles runs two brand consulting firmsStructured Intuition (based in Toronto) and Type 2 Consulting (based in New York). He is co-author of the ICA report Measuring and Valuing Brand Equity, and his articles on the role of brand in business have appeared in the Harvard Business Review , Sloan Management Review , and The Wall Street Journal .

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