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Deciphering Radio Commercials: A Pragmatic Perspective
Edité par
Silesia University Press, Katowice, 2002
ISBN 10 : 8322611692
ISBN 13 : 9788322611692
Ancien ou d'occasion
Soft cover
Vendeur : killarneybooks, Inagh, CLARE, Irlande
Évaluation du vendeur 5 sur 5 étoiles
Soft cover. Etat : Good. Paperback, 254 pages, NOT ex-library. Published in a limited academic edition of 250 copies. Weight: 440g. Curled tip of lower outer corner of front cover and first leaves. Ink residue inside front cover (small areas of numerous dots), minor faint offset marks here and there. Else interior is clean and bright with firm binding and unmarked text, free of inscriptions and stamps. Moderate scuffing to cover edges, price blacked out on rear cover. Spine very slightly leaned, free of vertical crease, with a mild cosmetic imperfection to the lower edge. --- Contents: 1. Analysing Advertisements; 2. A Short Outline of the Advertising History; 3. The Subject and Methods of the Study [Defining Advertising as a Genre; The Framework of the Study (Data; Analysis); 4. The Use of Deixis in Radio Advertising [Introduction; Persuasive Use of Deixis in Advertising (Self-reference or Lack of Self-reference: Which Is Better?; "Listen, We Are Talking to You!": The Forms of Address in Advertising; Here and There, Now and Then: The Use of Time and Place Indexicals); Conclusions]; 5. Presupposed Meaning as a Means of Persuasion [Theoretical Issues; It Is Presupposition Which Gives Advertising Its Power: Or Is It?; Conclusions]; 6. Implicit Meaning in Advertising [Preliminaries; The Relevance of Relevance and Grice's Maxims: The Theory Behind the Analysis; What Do They Mean by That? The Covert Message of Advertising (Quantitative Analysis: - Manner - Quality - Quantity - Relevance - Gricean Paradigm in Synthesis - Understanding of Commercials: Explanatory Account of Relevance Theory); Conclusions]; 7. Speech Acts in Commercials [The Problem; The Way Out; What Do the Ads Do?; The Perlocutionary Perspective; Conclusions]; 8. The Integrated Perspective [Case Study (Chlorchinaldin; Twix; The Fidelity Money Builder PEPS; NAC Windows); Conclusions]; Bibliography; Appendix: The Transcript of the Advertisements. N° de réf. du vendeur 003550
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