Media Management: A Comparative Analysis of European and American Systems - Couverture souple

Nierenberg, Boguslaw

Couverture souple

ISBN 10 : 8323339902 ISBN 13 : 9788323339908

Editeur : Uniwersytet Jagiellonski, Wydawnictwo, 2016

Synopsis

This book compares American and European media management systems, emphasizing both practical and theoretical implications for successful media organizations. Peter Drucker said the twenty-first century's most important resource would be information, and that, contrary to traditional economics, the more information is widespread, the more valuable it becomes. The properties of this resource play a decisive role in media organization management. Drawing on research in media, information dissemination, and organizations, this book helps academics and professionals navigate the facets of media management by integrating them into a complementary whole.

A propos du livre

À propos de l'auteur

Boguslaw Nierenberg is vice dean of financial affairs and head of the department of media management and economics at Jagiellonian University. He is also vice chairperson of the committee on media and culture management at the Polish Academy of Arts and Science.

Détails de l'édition

• Éditeur: Uniwersytet Jagiellonski, Wydawnictwo
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 8323339902
• ISBN 13: 9788323339908
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: Purmerul LTD; https://strengholt.nl/en/; ; 22 Liuleburgaz Str., floor 4, app. 9; Plovdiv; Bulgarie