Articles liés à Borrowed Trust: The System Behind Influencer Impact
Synopsis
Borrowed Trust: The System Behind Influencer Impact explains influencer marketing as a trust-transfer system embedded in the modern marketing funnel, from awareness through post-sale retention. Written for marketing professionals and students who want clarity beyond tactics, it gives step-by-step guidance to make decisions that actually move the business.
Too many books treat influencer marketing as a set of disconnected trends. This book breaks that approach and gives you a system you can use immediately.
You’ll learn how to:
- Map influencer marketing to every stage of the funnel, from brand awareness to retention
- Make strategic choices before building a campaign, including brand alignment, creative fit, and measuring the right outcomes
- Choose the right platforms, from short-form video to niche communities and emerging audio or gaming spaces
- Identify and select the right influencers, including B2B, long-term partners, and affiliate programs
- Run campaigns effectively, from outreach and agreements to paid vs organic strategies
- Track and optimize success with practical KPIs for each stage of the funnel
- Use tools and software, including sourcing platforms and automation, to scale campaigns without losing control
- Take the long view, integrating influencer marketing into a sustainable growth strategy
Each chapter combines real-world cases with actionable frameworks. This book gives you tools you can use immediately and frameworks to guide your decisions as your marketing strategy grows.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
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Borrowed Trust: The System Behind Influencer Impact
Vendeur : California Books, Miami, FL, Etats-Unis
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Etat : New. N° de réf. du vendeur I-9788409817672
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EUR 42,50
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Borrowed Trust
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur L2-9788409817672
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Borrowed Trust
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur L2-9788409817672
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EUR 42,06
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Borrowed Trust (Paperback)
impression à la demandeVendeur : CitiRetail, Stevenage, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. Borrowed Trust: The System Behind Influencer Impact explains influencer marketing as a trust-transfer system embedded in the modern marketing funnel, from awareness through post-sale retention. Written for marketing professionals and students who want clarity beyond tactics, it gives step-by-step guidance to make decisions that actually move the business.Too many books treat influencer marketing as a set of disconnected trends. This book breaks that approach and gives you a system you can use immediately.You'll learn how to: Map influencer marketing to every stage of the funnel, from brand awareness to retentionMake strategic choices before building a campaign, including brand alignment, creative fit, and measuring the right outcomesChoose the right platforms, from short-form video to niche communities and emerging audio or gaming spacesIdentify and select the right influencers, including B2B, long-term partners, and affiliate programsRun campaigns effectively, from outreach and agreements to paid vs organic strategiesTrack and optimize success with practical KPIs for each stage of the funnelUse tools and software, including sourcing platforms and automation, to scale campaigns without losing controlTake the long view, integrating influencer marketing into a sustainable growth strategyEach chapter combines real-world cases with actionable frameworks. This book gives you tools you can use immediately and frameworks to guide your decisions as your marketing strategy grows. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9788409817672
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EUR 46,70
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Expédition depuis Royaume-Uni vers Etats-Unis
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