Ce livre sur la conception de couleurs rassemble des connaissances de base et des sources d'inspiration pour maîtriser l'art du mélange de couleurs. Destiné aux étudiants comme aux professionnels du design graphique, il montre aux lecteurs comment un mélange de couleurs efficace peut influencer notre perception et nos émotions et distinguer une marque de ses concurrents. Il présente également la théorie et l'utilisation du cercle chromatique et contient des entretiens avec des agences de graphisme reconnues ainsi que des projets avec plusieurs combinaisons de couleurs et des dégradés, en associant des connaissances théoriques et un panorama d'exemples pratiques.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Amy Guanghui Niu graduated from the Guangzhou Academy of Fine Arts and is currently the editor-in-chief of Sandu Publishing.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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Paperback. Etat : new. Paperback. A graphic reference work by best-selling author Wang Shaoqiang for both design students and professionals, this book about colour gradient usage will help readers learn how to harness the potential of different colour combinations and acquire the essential knowledge needed to master the art of gradient design. Gradient design, which uses the gradual transition between colours to create a sense of depth and evoke emotional reactions from an audience, has always been a dynamic and expressive element in graphic design. This colour design book by best-selling author and editor Wang Shaoqiang collects essential knowledge and inspiration for mastering the art of colour blending. Intended for both design students and professionals, it shows readers how effective colour gradient usage can influence perception and the emotions, given that colours have the power to evoke feelings, create a unique personality, and separate a product or a brand from its competitors. A handy graphic reference work that explores such aspects of colours as hue, saturation, and value, the book will help readers learn how to harness the potential of different colour fusions. Readers will also acquire a solid understanding of the colour wheel theory and use, which will assist them in making informed colour choices regarding visual impact and legibility and creating powerful designs that effectively express the symbolic associations and psychological effects of colours, so crucial for designers in transmitting their intended messages. The book also contains interviews with cutting-edge design studios and design projects with various colour combinations as best practice examples of gradient design. Combining theoretical knowledge with practical inspiration, it will serve as a one-of-a-kind point of reference to help breathe life and colour into your design projects. AUTHOR: Wang Shaoqiang is a best-selling author, professor at the Guangzhou Academy of Fine Arts in China, and doctoral supervisor at the College of the Arts and Humanities of the Macau University of Science and Technology. A prolific editor whose titles focus on design, art, and lifestyle, he has lectured at numerous universities, design academies and organisations and has been a jury member for China's most prestigious design and illustration awards. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9788410650084
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Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Paperback. Etat : New. This graphic reference book about colour gradient usage by best- selling author Wang Shaoqiang will help design students and professionals acquire the essential knowledge needed to master the art of gradient design.This colour design book by best-selling editor Wang Shaoqiang collects essential knowledge and inspiration for mastering the art of colour blending. Intended for both design students and professionals, it shows readers how effective colour blending can influence perception and the emotions and separate a brand from its competitors. A handy graphic reference work, the book will help readers learn how to harness the potential of different colour fusions, which can help businesses to define a strong and recognisable brand identity. Readers will also acquire a solid understanding of the colour wheel theory and use, which will assist them in making informed colour choices regarding visual impact and legibility and creating powerful designs that effectively express the symbolic associations and psychological effects of colours. The book contains interviews with cutting-edge design studios and design projects with various colour combinations as best practice examples of gradient design. Combining theoretical knowledge with practical inspiration, it will serve as a one-of-a-kind point of reference to help breathe life and colour into your design projects. N° de réf. du vendeur LU-9788410650084
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Vendeur : Brook Bookstore On Demand, Napoli, NA, Italie
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Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
Etat : New. 2026. 1st Edition. hardcover. . . . . . N° de réf. du vendeur V9788410650084
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Vendeur : Rarewaves USA, HEBRON, KY, Etats-Unis
Paperback. Etat : New. This graphic reference book about colour gradient usage by best- selling author Wang Shaoqiang will help design students and professionals acquire the essential knowledge needed to master the art of gradient design.This colour design book by best-selling editor Wang Shaoqiang collects essential knowledge and inspiration for mastering the art of colour blending. Intended for both design students and professionals, it shows readers how effective colour blending can influence perception and the emotions and separate a brand from its competitors. A handy graphic reference work, the book will help readers learn how to harness the potential of different colour fusions, which can help businesses to define a strong and recognisable brand identity. Readers will also acquire a solid understanding of the colour wheel theory and use, which will assist them in making informed colour choices regarding visual impact and legibility and creating powerful designs that effectively express the symbolic associations and psychological effects of colours. The book contains interviews with cutting-edge design studios and design projects with various colour combinations as best practice examples of gradient design. Combining theoretical knowledge with practical inspiration, it will serve as a one-of-a-kind point of reference to help breathe life and colour into your design projects. N° de réf. du vendeur LU-9788410650084
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Vendeur : libreriauniversitaria.it, Occhiobello, RO, Italie
Etat : NEW. N° de réf. du vendeur 9788410650084
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