A graphic reference work by best-selling author Wang Shaoqiang for both design students and professionals, this book about colour gradient usage will help readers learn how to harness the potential of different colour combinations and acquire the essential knowledge needed to master the art of gradient design. Gradient design, which uses the gradual transition between colours to create a sense of depth and evoke emotional reactions from an audience, has always been a dynamic and expressive element in graphic design. This colour design book by best-selling author and editor Wang Shaoqiang collects essential knowledge and inspiration for mastering the art of colour blending. Intended for both design students and professionals, it shows readers how effective colour gradient usage can influence perception and the emotions, given that colours have the power to evoke feelings, create a unique personality, and separate a product or a brand from its competitors. A handy graphic reference work that explores such aspects of colours as hue, saturation, and value, the book will help readers learn how to harness the potential of different colour fusions. Readers will also acquire a solid understanding of the colour wheel theory and use, which will assist them in making informed colour choices regarding visual impact and legibility and creating powerful designs that effectively express the symbolic associations and psychological effects of colours, so crucial for designers in transmitting their intended messages. The book also contains interviews with cutting-edge design studios and design projects with various colour combinations as best practice examples of gradient design. Combining theoretical knowledge with practical inspiration, it will serve as a one-of-a-kind point of reference to help breathe life and colour into your design projects. AUTHOR: Wang Shaoqiang is a best-selling author, professor at the Guangzhou Academy of Fine Arts in China, and doctoral supervisor at the College of the Arts and Humanities of the Macau University of Science and Technology. A prolific editor whose titles focus on design, art, and lifestyle, he has lectured at numerous universities, design academies and organisations and has been a jury member for China's most prestigious design and illustration awards.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Amy Guanghui Niu graduated from the Guangzhou Academy of Fine Arts and is currently the editor-in-chief of Sandu Publishing.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Paperback. Etat : new. Paperback. A graphic reference work by best-selling author Wang Shaoqiang for both design students and professionals, this book about colour gradient usage will help readers learn how to harness the potential of different colour combinations and acquire the essential knowledge needed to master the art of gradient design. Gradient design, which uses the gradual transition between colours to create a sense of depth and evoke emotional reactions from an audience, has always been a dynamic and expressive element in graphic design. This colour design book by best-selling author and editor Wang Shaoqiang collects essential knowledge and inspiration for mastering the art of colour blending. Intended for both design students and professionals, it shows readers how effective colour gradient usage can influence perception and the emotions, given that colours have the power to evoke feelings, create a unique personality, and separate a product or a brand from its competitors. A handy graphic reference work that explores such aspects of colours as hue, saturation, and value, the book will help readers learn how to harness the potential of different colour fusions. Readers will also acquire a solid understanding of the colour wheel theory and use, which will assist them in making informed colour choices regarding visual impact and legibility and creating powerful designs that effectively express the symbolic associations and psychological effects of colours, so crucial for designers in transmitting their intended messages. The book also contains interviews with cutting-edge design studios and design projects with various colour combinations as best practice examples of gradient design. Combining theoretical knowledge with practical inspiration, it will serve as a one-of-a-kind point of reference to help breathe life and colour into your design projects. AUTHOR: Wang Shaoqiang is a best-selling author, professor at the Guangzhou Academy of Fine Arts in China, and doctoral supervisor at the College of the Arts and Humanities of the Macau University of Science and Technology. A prolific editor whose titles focus on design, art, and lifestyle, he has lectured at numerous universities, design academies and organisations and has been a jury member for China's most prestigious design and illustration awards. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9788410650084
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Vendeur : Rarewaves USA, OSWEGO, IL, Etats-Unis
Paperback. Etat : New. This graphic reference book about colour gradient usage by best- selling author Wang Shaoqiang will help design students and professionals acquire the essential knowledge needed to master the art of gradient design.This colour design book by best-selling editor Wang Shaoqiang collects essential knowledge and inspiration for mastering the art of colour blending. Intended for both design students and professionals, it shows readers how effective colour blending can influence perception and the emotions and separate a brand from its competitors. A handy graphic reference work, the book will help readers learn how to harness the potential of different colour fusions, which can help businesses to define a strong and recognisable brand identity. Readers will also acquire a solid understanding of the colour wheel theory and use, which will assist them in making informed colour choices regarding visual impact and legibility and creating powerful designs that effectively express the symbolic associations and psychological effects of colours. The book contains interviews with cutting-edge design studios and design projects with various colour combinations as best practice examples of gradient design. Combining theoretical knowledge with practical inspiration, it will serve as a one-of-a-kind point of reference to help breathe life and colour into your design projects. N° de réf. du vendeur LU-9788410650084
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Vendeur : Russell Books, Victoria, BC, Canada
hardcover. Etat : New. Special order direct from the distributor. N° de réf. du vendeur ING9788410650084
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Vendeur : libreriauniversitaria.it, Occhiobello, RO, Italie
Etat : NEW. N° de réf. du vendeur 9788410650084
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Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Paperback. Etat : New. This graphic reference book about colour gradient usage by best- selling author Wang Shaoqiang will help design students and professionals acquire the essential knowledge needed to master the art of gradient design.This colour design book by best-selling editor Wang Shaoqiang collects essential knowledge and inspiration for mastering the art of colour blending. Intended for both design students and professionals, it shows readers how effective colour blending can influence perception and the emotions and separate a brand from its competitors. A handy graphic reference work, the book will help readers learn how to harness the potential of different colour fusions, which can help businesses to define a strong and recognisable brand identity. Readers will also acquire a solid understanding of the colour wheel theory and use, which will assist them in making informed colour choices regarding visual impact and legibility and creating powerful designs that effectively express the symbolic associations and psychological effects of colours. The book contains interviews with cutting-edge design studios and design projects with various colour combinations as best practice examples of gradient design. Combining theoretical knowledge with practical inspiration, it will serve as a one-of-a-kind point of reference to help breathe life and colour into your design projects. N° de réf. du vendeur LU-9788410650084
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Vendeur : Libro Co. Italia Srl, San Casciano Val di Pesa, FI, Italie
Rilegato. Etat : new. Barcelona, 2024; ril., pp. 256, cm 19x25. Questo manuale grafico sull'uso del gradiente del colore, a cura dell'autore Wang Shaoqiang, supporta gli studenti e i professionisti del settore del design nell'acquisizione delle nozioni essenziali a padroneggiare l'arte della progettazione dei gradienti. Il libro riunisce le nozioni e l'ispirazione essenziali per padroneggiare l'arte della mescolanza cromatica. Ideato sia per gli studenti sia per i professionisti del design, il manuale spiega al lettore i modi in cui la mescolanza dei colori può incidere sulla percezione e sulle emozioni, differenziando un brand dai suoi concorrenti. Con il suo pratico formato, questo manuale grafico mostra al lettore come sfruttare al meglio il potenziale delle diverse fusioni dei colori per definire un'identità di brand solida e riconoscibile. Il lettore acquisirà anche una profonda comprensione della teoria e dell'uso della ruota dei colori, strumento indispensabile per scegliere un colore in modo consapevole in termini di impatto visivo e leggibilità, allo scopo di creare progetti efficaci che esprimano inequivocabilmente le associazioni simboliche e gli effetti sulla psiche dei colori. Il libro contiene interviste a studi di design all'avanguardia e progetti di design con diverse combinazioni di colori come esempio pratico della progettazione dei gradienti. Riunendo la conoscenza teorica e l'ispirazione pratica, il manuale funge da punto di riferimento unico nel suo genere per insufflare la vita e il colore nei progetti grafici del lettore. Libro. N° de réf. du vendeur 4110471
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Vendeur : Brook Bookstore, Milano, MI, Italie
Etat : new. N° de réf. du vendeur SZDG6DMJMV
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Vendeur : Russell Books, Victoria, BC, Canada
hardcover. Etat : New. Special order item direct from the distributor. N° de réf. du vendeur R9788410650084
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Vendeur : Revaluation Books, Exeter, Royaume-Uni
Hardcover. Etat : Brand New. 256 pages. 7.50x9.88x7.50 inches. In Stock. N° de réf. du vendeur xr8410650088
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Vendeur : Rarewaves USA United, OSWEGO, IL, Etats-Unis
Paperback. Etat : New. This graphic reference book about colour gradient usage by best- selling author Wang Shaoqiang will help design students and professionals acquire the essential knowledge needed to master the art of gradient design.This colour design book by best-selling editor Wang Shaoqiang collects essential knowledge and inspiration for mastering the art of colour blending. Intended for both design students and professionals, it shows readers how effective colour blending can influence perception and the emotions and separate a brand from its competitors. A handy graphic reference work, the book will help readers learn how to harness the potential of different colour fusions, which can help businesses to define a strong and recognisable brand identity. Readers will also acquire a solid understanding of the colour wheel theory and use, which will assist them in making informed colour choices regarding visual impact and legibility and creating powerful designs that effectively express the symbolic associations and psychological effects of colours. The book contains interviews with cutting-edge design studios and design projects with various colour combinations as best practice examples of gradient design. Combining theoretical knowledge with practical inspiration, it will serve as a one-of-a-kind point of reference to help breathe life and colour into your design projects. N° de réf. du vendeur LU-9788410650084
Quantité disponible : 4 disponible(s)