Brand addiction - Couverture rigide

Couverture rigide

ISBN 10 : 8417084037 ISBN 13 : 9788417084035

Editeur : Flamant, 2018

Synopsis

We use fashion as an outside expression of who we are on the inside. This is why, more than in any other field, branding is essential to the fashion industry. Good branding is storytelling- a consistent message, weaving meaning into every piece.

Brand Addiction is a compilation of complete visual identity systems designed for fashion shops. From the door sign to the label, these projects take into account every detail of decoration, from labels, stationary, wrapping paper, bags, boxes or gifts, to the trademark colour, furniture, accessories such as hangers or curtains, and all sorts of decorative elements. All these components will contribute to nail a brand's Identity and will definitely ignite consumers' wish for belonging, and passion for purchasing. From start-up labels to well-known brands, and from clothing and shoe stores to jewellery and eye-wear shops, Brand Addiction features over 120 extraordinary projects that include fantastic ideas for branding and interior design: a great reference book for designers and store-owners.

A propos du livre

À propos de l'auteur

Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose works focus on international design, architecture, branding, communication, trends, and culture. He is also the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has also been a jury member for China's most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities within the Macau University of Science and Technology.

Détails de l'édition

• Éditeur: Flamant
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 8417084037
• ISBN 13: 9788417084035
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 240
• Éditeur: Shaoqiang Wang
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible