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DISTRIBUTION AND LOGISTIC
Edité par
OMMPRESS, Madrid, 2018
ISBN 10 : 8417387064
ISBN 13 : 9788417387068
Neuf
Rustica (tapa blanda)
Vendeur : Antártica, Madrid, M, Espagne
Évaluation du vendeur 5 sur 5 étoiles
Rustica (tapa blanda). Etat : New. Etat de la jaquette : Nuevo. 1. Distribution is a Marketing strategic variable that links production and consumption. This new book shows the different concepts, functions, implications, tools and the most relevant strategies of the commercial distribution and logistics, focusing on optimizing the structure and operation of the distribution channels as the location and disposal of the stores. . Lourdes Rivero Gutierrez, PhD in Economics from the Complutense University of Madrid, Master in Marketing from ESERP School of Business and Social Sciences. Since 2003 shes teaching and investigating at the Business Economics Department of the Rey Juan Carlos University. In addition she occupies key positions in the Department of Marketing, Business Development and Strategic Planning of the leading telecom operators since 1998. . Ana Luisa Reyes Menéndez, graduated from Rey Juan Carlos University in Advertising and Public Relations shes actively teaching and investigating at Business Economics Department of the University. LIBRO. N° de réf. du vendeur 1109779
Acheter neuf
EUR 12,90
Expédition à EUR 20
Expédition depuis Espagne vers Etats-Unis
Expédition depuis Espagne vers Etats-Unis
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