Cet ouvrage est un récit complet qui analyse le sens et la construction des images, à travers l'histoire et jusqu'à nos jours, du point de vue de la rhétorique visuelle.
Comment les images possèdent-elles et transmettent-elles des messages ? Comment les comprenons-nous ? Qu'essaient-elles de nous dire ? Comment est-ce qu'elles nous persuadent et nous influencent ? Cet ouvrage est un récit complet qui analyse le sens et la construction des images, à travers l'histoire et jusqu'à nos jours, du point de vue de la rhétorique visuelle. De la publicité au graphisme, au cinéma et à l'art, ce livre fait voyager le lecteur à travers des métaphores, des métonymies, des hyperboles et d'autres figures de style qui composent le langage visuel et le pouvoir de son message. En apprenant à les identifier, et grâce à des exemples de leur utilisation, le lecteur apprendra à utiliser et à maîtriser le langage des images.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Massimo Mariani, diplômé en peinture à l'Accademia di Brera, a exposé dans de nombreuses galeries en Italie et dans d'autres pays. Il s'agit d'un auteur prolifique dont de nombreux ouvrages ont été publiés en italien sur des sujets très divers comme Freud et le subconscient, la représentation du féminin, des polars et de la poésie.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Paperback. Etat : New. How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used, the reader will learn how to use and master the language of images. N° de réf. du vendeur LU-9788417656041
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Paperback. Etat : New. How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used, the reader will learn how to use and master the language of images. N° de réf. du vendeur LU-9788417656041
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Paperback. Etat : new. Paperback. This book is an account of how to use the images to deliver the intended meaning. How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analysing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used, the reader will learn how to use and master the language of images. AUTHOR: Massimo Mariani, a graduate in painting at the Accademia di Brera, has exhibited in numerous galleries in Italy and abroad. He is a prolific author with many books published in Italian on such diverse topics as Freud and the subconscious, the representation of the feminine, detective stories and poetry. SELLING POINTS: . A complete account on the power and meaning of images. . A must have for graphic designers, students, people working on advertising and anyone interested in art and visual language. . Not many books on the subject and certainly not as complete as this one. 300 colour illustrations The author delivers an account of how to use the images to deliver the intended meaning. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9788417656041
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