Tales of advertising told by advertisers - Couverture souple

Del Castillo D�az, Fidel ; Garc�a S�nchez, M�. Dolores

9788417914059: Tales of advertising told by advertisers

Couverture souple

ISBN 10 : 8417914056 ISBN 13 : 9788417914059

Editeur : ESIC Editorial, 2019

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-Uf! another advertising manual... -Yes, another manual. But this one is different. To begin with, with Plato's permission, it is a book written in the form of a question/answer, almost a conversation. With this we are going to try to make it a little more enjoyable and even put a spark of humor in it. But beyond the form, is a manual written by eight advertising professionals, professionals who have been working for years in their respective positions ... An advertiser's communications director, an advertising agency director, a creative director, a media director, an account director, a strategic planning director, an expert in advertising law and a creative innovation director tell us what their vision is of the work they do, the functioning of the agency and advertising in general. The advertising told by advertisers is, in addition to a tautology, an unorthodox manual academically speaking but very instructive of how they think, how they work and how they live advertising professionals.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: ESIC Editorial
Date d'�dition: 2019
Langue: anglais
ISBN 10: 8417914056
ISBN 13: 9788417914059
Reliure: Broch�
Num�ro d'�dition: 1
Nombre de pages: 158
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

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TALES OF ADVERTISING TOLD BY ADVERTISERS

Castillo, Fidel del; Garc�a, M� Dolores

Edit� par Esic Editorial, 2019

ISBN 10 : 8417914056 ISBN 13 : 9788417914059

Neuf Couverture souple

Vendeur : AG Library, Malaga, MA, Espagne

�valuation du vendeur 5 sur 5 �toiles

Etat : New. Idioma/Language: Ingl�s. -Uf! another advertising manual. . . -Yes, another manual. But this one is different. To begin with, with Plato's permission, it is a book written in the form of a question/answer, almost a conversation. With this we are going to try to make it a little more enjoyable and even put a spark of humor in it. But beyond the form, is a manual written by eight advertising professionals, professionals who have been working for years in their respective positions . . . An advertiser's communications director, an advertising agency director, a creative director, a media director, an account director, a strategic planning director, an expert in advertising law and a creative innovation director tell us what their vision is of the work they do, the functioning of the agency and advertising in general. The advertising told by advertisers is, in addition to a tautology, an unorthodox manual academically speaking but very instructive of how they think, how they work and how they live advertising professionals. *** Nota: Los env�os a Espa�a peninsular, Baleares y Canarias se realizan a trav�s de mensajer�a urgente. No aceptamos pedidos con destino a Ceuta y Melilla. N� de r�f. du vendeur 18432533

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