Strategic management. Designing the Future of your Organisation - Couverture souple

Cuenca Amigo, Macarena; Freije Obregón, Inmaculada; Calvo Sotomayor, Íñigo

Couverture souple

ISBN 10 : 8433032992 ISBN 13 : 9788433032997

Editeur : Desclée De Brouwer, 2025

Synopsis

If you are taking your first steps into the world of strategic management, this book is your essential guide. Designed for undergraduate and postgraduate students, as well as professionals taking on strategic responsibilities for the first time, this work offers a clear and practical introduction to the fundamentals of strategic management. Through precise explanations and a rich variety of real-life examples and case studies, you will explore: - The role and process of strategic management. - Defining purpose and strategic objectives. - External and internal analysis tools to help you with your strategic diagnosis. - Corporate development through the pursuit of business opportunities. - The design of competitive strategies. With a practical and accessible approach, this book is an invitation to understand, analyse, and shape the future of your organisation. All copyright for this work has been donated to Alboan, the Jesuit NGO for international cooperation in the Basque Country and Navarre.

Détails de l'édition

• Éditeur: Desclée De Brouwer
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 8433032992
• ISBN 13: 9788433032997
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 276
• Coordonnées du fabricant: non disponible
• Personne responsable: HACHETTE LIVRE SA; https://www.hachette.fr/; ; 1 AVENUE GUTENBERG; MAUREPAS CEDEX; 78319; France