What Happened To Advertising? What Would Gossage Do? - Couverture souple

Moruzzi, Massimo

 
9788469727270: What Happened To Advertising? What Would Gossage Do?
Couverture souple
ISBN 10 : 8469727273 ISBN 13 : 9788469727270
Editeur : Massimo Moruzzi, 2017

Synopsis

The inconvenient truth about online advertising and social media.

Are brands really created by "branding campaigns"? Is there a single banner ad that was so brilliant or so effective that we all remember it? What has "display advertising" on the web become, if not the reign of large-scale, low-quality direct response?

What about our obsession with social media? Do consumers really want to have
"conversations" with brands? What is the real value of a Facebook Fan? What are social networks if not private enclosures of the web and advertising platforms?

Who was Howard Luck Gossage, and why should we study his work? Why was he more successful with things "interactive" and "social" 50 years ago than anybody has been in our "digital" era? Were he around today, what would Gossage do?

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Massimo Moruzzi
Date d'édition
2017
Langue
anglais
ISBN 10 
8469727273
ISBN 13 
9788469727270
Reliure
Broché
Nombre de pages
92
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

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9781508761914: What Happened To Advertising? What Would Gossage Do?

Edition présentée

ISBN 10 :  1508761914 ISBN 13 :  9781508761914
Editeur : CreateSpace Independent Publishi..., 2015
Couverture souple