9788483567975: Corporate Reputation
Couverture souple
ISBN 10 : 8483567970 ISBN 13 : 9788483567975
Editeur : LID Editorial Empresarial, 2014

Synopsis

Reputation is a strategic asset for companies. Businesses with a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees. At the same time, stakeholders of such companies demonstrate higher levels of satisfaction and loyalty towards the companies products and brands. Currently, corporate reputation is one of the two most popular non-financial indicators used by organisations, both in the public and private sectors. This book is an in-depth investigation of the psychosocial nature of corporate reputation. We welcome the reader to join the adventurous path towards a good reputation. Here, adventure should be understood in the broad sense of the word our journey has quite a few surprises in store for us. Appearance of reputation as a concept brought about promises and hopes, it was viewed as a solution capable of reconciling the interests of different stakeholders, making the whole organization stronger. However, the giant turned out to have the feet of clay, lacking sufficient theoretical and methodological foundation. However, when we step on the terra incognita of corporate intangibles, we will understand that the vague idea of reputation is gradually acquiring scientific form via development of measurement tools and models that lay the foundation for the long sought-for technology of reputation management.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Angel Alloza is the CEO of Corporate Excellence - Centre for Reputation Leadership, a leading consultancy in corporate reputation. Enrique Carreras is a professor and Ana Carreras is a researcher at the CEU San Pablo University in Madrid.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LID Editorial Empresarial
Date d'édition
2014
Langue
anglais
ISBN 10 
8483567970
ISBN 13 
9788483567975
Reliure
Broché
Numéro d'édition
1
Nombre de pages
501
Coordonnées du fabricant
non disponible
Personne responsable
non disponible