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Woman, Power and Money: Build your puzzle of success (Talento Femenino) - Couverture souple

E. Kaufmann, Alicia

 
9788494505942: Woman, Power and Money: Build your puzzle of success (Talento Femenino)

Synopsis

¿Por qué ellas siguen ganando menos? ¿Qué les impide alcanzar el éxito, negociar un buen salario o, sencillamente, tomar la autoridad? La catedrática de Sociología Alicia E. Kaufmann, hija de Ilse Kaufmann, superviviente del Holocausto judío, y bisnieta de una de las primeras pacientes de Sigmund Freud, hace un llamamiento para que la mujer tome conciencia de su identidad, de sus posibles limitaciones y logre el pleno desarrollo. “Es hora de despertar”, asegura Kaufmann. “Mujer, la autoridad no te la da nadie. Tómala”. Partiendo de estudios sociológicos, de observaciones y de su propia experiencia como coach, la autora desgrana la relación de la mujer con el dinero y el poder. A la vez, indaga en la influencia de la educación, la cultura, la religión y la política, alertando sobre su importante impacto durante los primeros años de vida. “La toma de conciencia de la propia identidad es el primer paso para construir el puzle del éxito”, asegura la autora. Amor y relaciones conflictivas con el dinero; cómo reproducimos de forma inconsciente aquel rol de nuestra familia originaria en el ámbito laboral y la competitividad entre hermanos son algunos de aspectos más novedosos de la obra. “Si observamos el comportamiento de la persona ante el dinero, tendremos las claves de cómo se trata a sí misma y a los demás”, explica. La escritora aporta reflexiones y datos valiosos junto a casos reales de mujeres que han experimentado un proceso de transformación, superando difíciles barreras personales y externas. Cualquier lector, hombre o mujer, adquiere el conocimiento sobre cómo prosperar en su vida personal y profesional, logrando la plena realización.

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À propos de l'auteur

Alicia E. Kaufmann nació en Argentina, país donde se exiliaron sus padres –de orígen austriaco– huyendo de la brutal dictadura nazi. Es doctora en Sociología por L’École des Hautes en Sciences Socials de París, por la Universidad Complutense de Madrid y catedrática de Sociología de las Organizaciones en la Universidad de Alcalá de Henares. Algunas de sus publicaciones son: Coaching y Diversidad (Editorial Lid, 2008), escrito junto a J.C. Cubeiro; Women in Management and Life Cycle: Aspects that Limit or Promote Getting to the Top (Palgrave Macmillan, 2008); Changing female identities: decisions and dilemmas in the workplace (Palgrave Macmillan, 2012) y Ganadoras: talento y deportist@s de alto rendimiento (Net Biblos, 2012).

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THE REASONS OF THIS BOOK I was interested in money since childhood. I remember we often spoke of it at home. My parents had enjoyed a comfortable position in Europe, but due to the vicissitudes of war, they were forced to seek new life courses. They landed in Argentina, where they started from scratch. My grandfather was a wealthy banker in Vienna and my grandmother, Carolina Goldschmidt (German for gold forging), came from one of the most renowned local families. Her mother had been one of the first patients of the then young and unknown Sigmund Freud. My father, an engineer, met my mother in Prague. During World War II, women held minor roles. My mother used to say, "Men do not like women who are too smart". That sentence, her tenacity and her fighting spirit were essential life lessons for me. The most frequent statement my father used to make was that young people should travel and study. I felt most identified with this recommendation and, at the age of 14, I began to earn my own money teaching English. Handling my economy was synonymous with independence and freedom. Therefore, I practised and passed it on to my children, supporting another parental slogan that read: "If you earn ten, save three". I began my research on the career development of women and men almost three decades ago. In those early studies, my topics of interest were financial intelligence and socialisation in families. A CONTEXT OF CRISIS Everything has changed since I first started writing about money (A. Kaufmann and Marta de Prado, Las motivaciones sociales y personales en relación al dinero en Equipos de trabajo en la era de la conexión [Social and personal motivations in relation to money in Work teams in the age of the connection], Univ. de Alcalá 2003). The crisis, which began in 2007, was a blow to the economy, particularly to women's economy. Shares lost their value, the price of real estate collapsed and the unemployment rate exceeded 25% in Spain. Many people are still going through great difficulties as they struggle to stay afloat. Women have suffered this situation largely. If a company doubts between hiring a man or a woman, they usually chose to contract him. Although data show that an increasingly high percentage of women decide not to have children and focus on their career, men in their thirties are taking off while women in the same age group look inwards for the sake of maternity. These are times when companies like Apple or Facebook offer their female employees the opportunity to freeze their own eggs, to prevent them from choosing between work and family. This issue deserves a broad debate to evaluate the level of interference of companies in the private lives of women. WOMAN EARN LESS: THE DO NOT ACKNOWLEDGE THEMSELVES family, a perverse organisational effect occurs, a veiled attack to potential mothers. There is evidence, however, that maternity does not increase absenteeism. I have many testimonies of women who have suffered such discrimination. Moreover, studies related to salaries and negotiation show that women earn less because, among other reasons, they do not negotiate their own salaries with confidence. They expect to be valued, but this does not happen if they do not acknowledge or consider themselves worthy of an income in line with their efforts. In this complex framework, women have to place their power and skills above to negotiate their economy. They are responsible for where they are today and for where they want to access in the near future. They must awaken. There is no other alternative. This text provides some thinking tools. I wrote it specifically to clear the limitations that stand between the social vision, personal performance and achievement in substantive terms.

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