Moving In-house: Why it might be good for your business to in-house your marketing activities. And how to do it. - Couverture rigide

Sierslev, Kasper

9788743016281: Moving In-house: Why it might be good for your business to in-house your marketing activities. And how to do it.

Couverture rigide

ISBN 10 : 8743016286 ISBN 13 : 9788743016281

Editeur : BoD - Books on Demand, 2020

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�diteur: BoD - Books on Demand
Date d'�dition: 2020
Langue: anglais
ISBN 10: 8743016286
ISBN 13: 9788743016281
Reliure: Reli�
Nombre de pages: 248
Coordonn�es du fabricant: Books on Demand GmbH
bod@bod.dk

�berseering 33
Hamburg
22297
Allemagne

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Moving In-house

Kasper Sierslev

Edit� par Books On Demand Jun 2020, 2020

ISBN 10 : 8743016286 ISBN 13 : 9788743016281

Neuf Couverture rigide

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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne

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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -I'm not going to lie to you: running an in-house marketing department is hard. I have been there before. The chaos at the start of a project, the disarray of dealing with agencies, the anxiety of a looming deadline. It's stressful, hectic, and complex.But what if I told you that things don't have to be this way What if there was a way to bring order to the chaos That's exactly what in-housing can help you with. By taking control of your company's content creation, social media activation, and bringing essential tasks in-house, you can effectively transform the way you run your marketing activities.For the past 15 years, I've been helping organizations set up their in-house SoMe, content, branding, and marketing teams.Building an in-house creative agency can seem like a Herculean task. It is certainly not a short or one-time process. You have to approach it like an entrepreneurial venture - find great employees, create a culture where they can thrive, and watch the results pour in.This book will give you an understanding of what goes into building an internal marketing department; what you need in terms of roles and skills and how to structure your work. By understanding the in-house model, hiring the right people, and adopting best practices, you can speed up your workflow and gain a more agile approach to your marketing.It's fair to say that though you most likely will save your money by in-housing your marketing activities, this should not be the goal. The main reason to in-house should be to get better control of your campaigns, assets, and workflows. And to get the speed and agility you need in today's world of marketing.That is what this book is all about.You will find the ideas to create and manage your own in-house setup, tested process, step-by-step guides outlined in this book. They are easy to follow, despite being the result of more than a decade of experience and research. The processes are designed to minimize your risk of failure and supplemented with inspiring stories. So, if you've ever thought about what it would be like to bring in more of your marketing activities from your creative agencies, this book is for you. 248 pp. Englisch. N� de r�f. du vendeur 9788743016281

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Moving In-house : Why it might be good for your business to in-house your marketing activities. And how to do it.

Kasper Sierslev

Edit� par Bod - Books On Demand, 2020

ISBN 10 : 8743016286 ISBN 13 : 9788743016281

Neuf Couverture rigide

impression � la demande

Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Buch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - I'm not going to lie to you: running an in-house marketing department is hard. I have been there before. The chaos at the start of a project, the disarray of dealing with agencies, the anxiety of a looming deadline. It's stressful, hectic, and complex.But what if I told you that things don't have to be this way What if there was a way to bring order to the chaos That's exactly what in-housing can help you with. By taking control of your company's content creation, social media activation, and bringing essential tasks in-house, you can effectively transform the way you run your marketing activities.For the past 15 years, I've been helping organizations set up their in-house SoMe, content, branding, and marketing teams.Building an in-house creative agency can seem like a Herculean task. It is certainly not a short or one-time process. You have to approach it like an entrepreneurial venture - find great employees, create a culture where they can thrive, and watch the results pour in.This book will give you an understanding of what goes into building an internal marketing department; what you need in terms of roles and skills and how to structure your work. By understanding the in-house model, hiring the right people, and adopting best practices, you can speed up your workflow and gain a more agile approach to your marketing.It's fair to say that though you most likely will save your money by in-housing your marketing activities, this should not be the goal. The main reason to in-house should be to get better control of your campaigns, assets, and workflows. And to get the speed and agility you need in today's world of marketing.That is what this book is all about.You will find the ideas to create and manage your own in-house setup, tested process, step-by-step guides outlined in this book. They are easy to follow, despite being the result of more than a decade of experience and research. The processes are designed to minimize your risk of failure and supplemented with inspiring stories. So, if you've ever thought about what it would be like to bring in more of your marketing activities from your creative agencies, this book is for you. N� de r�f. du vendeur 9788743016281

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Moving In-house

Sierslev, Kasper

Edit� par Books on Demand, 2020

ISBN 10 : 8743016286 ISBN 13 : 9788743016281

Neuf Couverture rigide

impression � la demande

Vendeur : moluna, Greven, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Gebunden. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. I m not going to lie to you: running an in-house marketing department is hard. I have been there before. The chaos at the start of a project, the disarray of dealing with agencies, the anxiety of a looming deadline. It s stressful, hectic, and complex.But w. N� de r�f. du vendeur 449848562

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