Strategic CSR Communication - Couverture souple

Couverture souple

ISBN 10 : 8757415870 ISBN 13 : 9788757415872

Editeur : DJOFPublishing, 2006

Synopsis

This book raises the key issues, the challenges and the complexity that face managers as they engage themselves and their organisations in a stakeholder dialogue about communicating their CSR efforts. Communicating an organisation as a socially responsible entity implies not only "better information" but also that organisational members develop a sensitivity towards the changing expectations among a variety of stakeholders who voice their concerns with different intensity and on different topics.

Détails de l'édition

• Éditeur: DJOFPublishing
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 8757415870
• ISBN 13: 9788757415872
• Reliure: Broché
• Nombre de pages: 304
• Éditeur: Morsing Mette, Beckmann Suzanne C.
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible