Marketing Across Cultures in Asia: A Practical Guide - Couverture rigide

Gesteland, Richard R; Seyk, George F

 
9788763000949: Marketing Across Cultures in Asia: A Practical Guide

Synopsis

"A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Packed with useful information and real-world examples, Marketing Across tures in Asia is based on the two authors' 35 years of combined hands-on experience of managing, marketing and negotiating in Asia."

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