National Image & Competitive Advantage: The Theory and Practice of Place Branding - Couverture souple

Jaffe, Eugene D; Nebenzahl, Israel D

9788763001724: National Image & Competitive Advantage: The Theory and Practice of Place Branding

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ISBN 10 : 8763001721 ISBN 13 : 9788763001724

Editeur : Copenhagen Business School Press, 2006

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"Following the success of its predecessor, the second edition updates and broadens the scope from ""country image"" to ""place branding."" Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image. "

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Copenhagen Business School Press
Date d'�dition: 2006
Langue: anglais
ISBN 10: 8763001721
ISBN 13: 9788763001724
Reliure: Broch�
Nombre de pages: 237
Coordonn�es du fabricant: non disponible
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National Image and Competitive Advantages

Eugene D. Jaffe

Edit� par Copenhagen Business School Press, 2006

ISBN 10 : 8763001721 ISBN 13 : 9788763001724

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Softcover. Etat : Fine. Leichte Risse. Suitable for: students of international marketing and business courses as asupplement to global product and advertising strategy; to internationalmarketing managers; and to those industry and government officials who dealwith the problems of creating and maintaining a country's national image. N� de r�f. du vendeur 2ccb3421-2990-48fb-89ff-e38fb8701958

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National Image and Competitive Advantages

Eugene D Jaffe

Edit� par Copenhagen Business School Press, 2006

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Etat : New. Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image. Num Pages: 237 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 158 x 16. Weight in Grams: 418. . 2006. 2nd. Paperback. . . . . N� de r�f. du vendeur V9788763001724

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National Image and Competitive Advantages

Eugene D Jaffe

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National Image and Competitive Advantages

Eugene D Jaffe

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National Image & Competitive Advantages

Jaffe, Eugene D.|Nebenzahl, Israel D.

Edit� par Copenhagen Business School Press, 2006

ISBN 10 : 8763001721 ISBN 13 : 9788763001724

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Etat : New. Klappentext Following the success of its predecessor, the second edition updates and broadens the scope from country image to place branding. Many new studies have emerged since the first edition was published, and they are integ. N� de r�f. du vendeur 599102122

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