National Image & Competitive Advantage: The Theory and Practice of Place Branding - Couverture souple

Jaffe, Eugene D; Nebenzahl, Israel D

 
9788763001724: National Image & Competitive Advantage: The Theory and Practice of Place Branding
Couverture souple
ISBN 10 : 8763001721 ISBN 13 : 9788763001724
Editeur : Copenhagen Business School Press, 2006

Synopsis

"Following the success of its predecessor, the second edition updates and broadens the scope from ""country image"" to ""place branding."" Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image. "

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Copenhagen Business School Press
Date d'édition
2006
Langue
anglais
ISBN 10 
8763001721
ISBN 13 
9788763001724
Reliure
Broché
Nombre de pages
237
Coordonnées du fabricant
non disponible
Personne responsable
eucomply OÜ
hello@eucompliancepartner.com

Pärnu mnt 139b-14
Tallinn
11317
Estonie