National Image & Competitive Advantage: The Theory and Practice of Place Branding - Couverture souple

Jaffe, Eugene D; Nebenzahl, Israel D

9788763001724: National Image & Competitive Advantage: The Theory and Practice of Place Branding

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ISBN 10 : 8763001721 ISBN 13 : 9788763001724

Editeur : Copenhagen Business School Press, 2006

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"Following the success of its predecessor, the second edition updates and broadens the scope from ""country image"" to ""place branding."" Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image. "

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteurCopenhagen Business School Press
Date d'�dition2006
ISBN 10 8763001721
ISBN 13 9788763001724
ReliureBroch�
Langueanglais
Nombre de pages237
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National Image and Competitive Advantage: The Theory and Practice of Place Branding

Jaffe, Eugene D.

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ISBN 10 : 8763001721 ISBN 13 : 9788763001724

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Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N� de r�f. du vendeur Z1-E-006-02011

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National Image and Competitive Advantages

Eugene D Jaffe

Edit� par Copenhagen Business School Press, 2006

ISBN 10 : 8763001721 ISBN 13 : 9788763001724

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Etat : New. Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image. Num Pages: 237 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 158 x 16. Weight in Grams: 418. . 2006. 2nd. Paperback. . . . . N� de r�f. du vendeur V9788763001724

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National Image and Competitive Advantages

Eugene D Jaffe

Edit� par Copenhagen Business School Press, 2006

ISBN 10 : 8763001721 ISBN 13 : 9788763001724

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National Image and Competitive Advantages

Eugene D Jaffe

Edit� par Copenhagen Business School Press, 2006

ISBN 10 : 8763001721 ISBN 13 : 9788763001724

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National Image & Competitive Advantages

Jaffe, Eugene D.|Nebenzahl, Israel D.

Edit� par Copenhagen Business School Press, 2006

ISBN 10 : 8763001721 ISBN 13 : 9788763001724

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Etat : New. Klappentext Following the success of its predecessor, the second edition updates and broadens the scope from country image to place branding. Many new studies have emerged since the first edition was published, and they are integ. N� de r�f. du vendeur 599102122

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