Strategies in Emerging Markets: A Case Book on Danish Multinational Corporations in China and India - Couverture souple

Hansen, Michael W; Larsen, Marcus M; Pedersen, Torben; Petersen, Bent

 
9788763002363: Strategies in Emerging Markets: A Case Book on Danish Multinational Corporations in China and India
Couverture souple
ISBN 10 : 8763002361 ISBN 13 : 9788763002363
Editeur : Copenhagen Business School Press, 2010

Synopsis

This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker's perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Copenhagen Business School Press
Date d'édition
2010
Langue
anglais
ISBN 10 
8763002361
ISBN 13 
9788763002363
Reliure
Broché
Nombre de pages
185
Coordonnées du fabricant
non disponible
Personne responsable
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Tallinn
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