Articles liés à Cross-Cultural Business Behavior: A Guide for Global...

Cross-Cultural Business Behavior: A Guide for Global Management - Couverture rigide

Gesteland, Richard R

 
9788763002387: Cross-Cultural Business Behavior: A Guide for Global Management
Couverture rigide
ISBN 10 : 8763002388 ISBN 13 : 9788763002387
Editeur : Copenhagen Business School Press, 2012

Synopsis

The theme of this new edition is CHANGE. First of all, cultures change. In markets around the world, business behaviour is constantly evolving, impelled by generational shifts, improvements in education, and (especially) increasing exposure to the world marketplace. That is why all of the book's 43 Negotiator Profiles have been thoroughly updated, with new cases and fresh examples added. In addition to the change in culture, international managers' challenges have changed too. For example, just a few years ago, participants at global management seminars around the world were mainly interested in how to communicate and negotiate with overseas partners. But, they now find that their toughest challenges are how to manage overseas subsidiaries, strategic alliances, and international partnerships. To reflect these new realities, the book's time-tested framework for understanding cross-cultural negotiating behaviour has been expanded to include a wide variety of practical pointers on managing in today's global marketplace. This 5th edition is important for everyone involved with global management, whether student or manager, because cultures and business challenges do change. The book is an essential survival guide for doing business in cultures other than one's own.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The theme of this new edition is CHANGE. First of all, cultures change. In markets around the world, business behaviour is constantly evolving, impelled by generational shifts, improvements in education, and (especially) increasing exposure to the world marketplace. That is why all of the book's 43 Negotiator Profiles have been thoroughly updated, with new cases and fresh examples added. In addition to the change in culture, international managers' challenges have changed too. For example, just a few years ago, participants at global management seminars around the world were mainly interested in how to communicate and negotiate with overseas partners. But, they now find that their toughest challenges are how to manage overseas subsidiaries, strategic alliances, and international partnerships. To reflect these new realities, the book's time-tested framework for understanding cross-cultural negotiating behaviour has been expanded to include a wide variety of practical pointers on managing in today's global marketplace. This 5th edition is important for everyone involved with global management, whether student or manager, because cultures and business challenges do change. The book is an essential survival guide for doing business in cultures other than one's own.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Copenhagen Business School Press
Date d'édition
2012
Langue
anglais
ISBN 10 
8763002388
ISBN 13 
9788763002387
Reliure
Relié
Numéro d'édition
5
Nombre de pages
399
Coordonnées du fabricant
non disponible
Personne responsable
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