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From data to decisions. An introduction to applied statistics - Couverture souple

Piccarreta, Raffaella; Tonini, Daniele; Trentini, Filippo

 
9788823824096: From data to decisions. An introduction to applied statistics

Synopsis

In today’s data-driven world, understanding statistics is more important than ever. This textbook helps students master statistical concepts through hands-on work with real data, showing not only what statistics means, but also how to use it effectively in economics, business, marketing, and the social sciences. Adopting a progressive learning approach, the book begins with exploratory data analysis, focusing on the appropriate selection of descriptive techniques and the clear, effective communication of results. It then introduces key concepts in probability and random variables to highlight the role of uncertainty in statistical reasoning. Building on these foundations, the book illustrates the core tools of statistical inference―estimation and hypothesis testing―and regression analysis, including both simple and multiple regression models.                                  The textbook follows a learning-by-doing approach. Students develop their data analysis skills through practical exercises and cross-industry applications using datasets from a wide range of fields. The statistical software R is used throughout, with a focus on the custom UBStats library, designed specifically for teaching statistics. Thanks to this structure, the textbook provides a coherent framework for statistical reasoning and data-driven analysis, making it suitable for both students and practitioners new to statistics.

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