Strategy for Action – I: The Logic and Context of Strategic Management - Couverture souple

Gandellini, Giorgio; Pezzi, Alberto; Venanzi, Daniela

Couverture souple

ISBN 10 : 8847024862 ISBN 13 : 9788847024861

Editeur : Springer, 2012

Synopsis

The innovative and unique feature of this book is that it does not contain theoretical concept that cannot be translated into practice. The model which introduces this volume sets the stage for addressing the major phases of the strategic management process: environmental analysis, strategy formulation and development, strategy evaluation and control. Its conceptual and operational structure is described in the first part, together with a practically oriented definition of strategy, and a brief discussion of the logic and benefits of the judgmental modeling approach to decision making. The second part critically addresses the classical approaches to the analysis of the external and internal environmental factors, which have an impact on the “functioning” of the basic model, i.e. the structural characteristics of the industry context, and the companies’ technical, organizational, financial, and human resources, including the translation into operational models of otherwise rather theoretical concepts.

A propos du livre

Présentation de l'éditeur

This book addresses major phases of strategic management, including environmental analysis, strategy formulation and development, strategy evaluation and control. By design, the book does not present theoretical concepts that cannot be applied in practice.

Détails de l'édition

• Éditeur: Springer
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 8847024862
• ISBN 13: 9788847024861
• Reliure: Broché
• Nombre de pages: 96
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3; Heidelberg; 69115; Allemagne