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Ideas and the Matter: What Will We Be Made Of and What Will the World Be Made Of? - Couverture souple

Ferrara, Marinella; Ceppi, Giulio

 
9788899854553: Ideas and the Matter: What Will We Be Made Of and What Will the World Be Made Of?

Synopsis

What will we be made of and what will the world be made of?

Science and technology are extending into design fields, modifying materials and everything that surrounds us, even our bodies, redefining on a perceptive level the boundary between things and us.

To identify the actual evolution of the relationship between sciences, knowledge and design, in 2014 the Madec (Material Design Culture Research Centre) of Politecnico di Milano, initiated a wide debate with a series of contributions on innovation trajectories by well-known scholars across many disciplines, researchers, professionals and companies. This public debate, entitled 'Ideas and the Matter' has opened up new initiatives for design today, new ideas, and the definition of design approaches, contributing to the development of a new methodology of creativity-driven material innovation that, in a world full of opportunities but also problems to be solved, helps design to play a role in 'giving new meanings', through designing materials and objects with a critical approach.

This is a mission from which designers cannot abdicate, following the success of "Design Thinking", which was an opening up to social innovation challenges and achieving creative solutions beyond the reach of conventional structure and method. At the same time, "Open Innovation" is a go-to process stimulating ways of creating positive change in production. This book is the compendium of Madec's one-year research. The contributors to the book come from many and diverse disciplines (medicine, biotechnology, engineering, art, anthropology, architecture and design), by which design thoughts are fed.

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À propos de l'auteur

Giulio Ceppi is an architect, designer and PhD. From 1990 to 1997, he was the co-ordinator of the Domus Academy Research Center, and from 2004 to 2007 the first Director of the DA Master's in Business Design. Since 1995 he has been a researcher at Politecnico di Milano and Professor of Industrial Design in the Design School. His activities are focused on sensorial design, new materials and technologies, and design strategy. After gaining experience as senior design consultant at Philips Design (1998-2001), in 1999 he funded Total Tool, a design network (Milan, Buenos Aires and Tokyo) consulting and designing new business ideas and exhibitions. He is author of a number of books about innovation practice: Children, Space, Relationship (1997), Oggetti Esistibili (2005), Design Epigenetic (2009), Design Storytelling (2011) and Awareness Design (2012). Marinella Ferrara, is an architect, PhD, Associate Professor of Industrial Design at Politecnico di Milano, and the co-ordinator of MADEC (www. madec.polimi.it). Her research and teaching interests focus on the relationship between design and scientific/technological innovation, with a particular focus on emerging materials. In recent years she has been engaged in the EU project Design for Enterprises, and on the Executive Board of ADI, co-ordinating the scientific committee for long-term professional development of designers. As an expert in the communication of the design contents, since 2011 she has been the editor-in- chief of the scientific journal PAD. Pages on Arts & Design and guest editor of AIS/Design: Storia e Ricerche. She is the author of over 100 publications including books, essays and articles in international journals.

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