Research: This Is It!: Guidelines for Setting up, Doing and Evaluating Quantitative and Qualitative Research - Couverture souple

Baarda, Ben

 
9789001790264: Research: This Is It!: Guidelines for Setting up, Doing and Evaluating Quantitative and Qualitative Research

Synopsis

Research: This is it! is a unique textbook that offers an integrated discussion of quantitative and qualitative research. The theory is easily accessible, with appealing examples taken from all kinds of studies.

This textbook light-heartedly describes the essence of quantitative and qualitative research in four steps in a such a way that students will want to do the research presented in the book.

Step 1: Formulating the problem

Step 2: The research design

Step 3: Collecting data

Step 4: Processing, analysing and reporting research data

With these steps, you have a valuable checklist at your disposal for designing and conducting your own research and for evaluating research proposals and reports. Excel is used for quantitative data analysis, in addition the book has an appendix explaining how to use SPSS.

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À propos de l?auteur

Ben Baarda has taught the design and implementation of research to students and practitioners for many years. He is the author of several books on technology, and methods

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9781138134669: Research: This Is It!

Edition présentée

ISBN 10 :  113813466X ISBN 13 :  9781138134669
Editeur : Routledge, 2015
Couverture rigide