Retail Marketing - Couverture souple

Quix, Frank; Rob, Van Der Kind

Couverture souple

ISBN 10 : 9001807925 ISBN 13 : 9789001807924

Editeur : Wolters-Noordhoff B.V., 2015

Synopsis

In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector.

Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research.

Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.

A propos du livre

À propos de l'auteur

Frank Quix is Managing Director of Q&A Research and consultancy, the Netherlands

Rob van der Kind is Professor of Strategic Retail Marketing at the University of Amsterdam, the Netherlands

Détails de l'édition

• Éditeur: Wolters-Noordhoff B.V.
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 9001807925
• ISBN 13: 9789001807924
• Reliure: Broché
• Nombre de pages: 576
• Coordonnées du fabricant: BOOKS etc..; cs@booksetc.co.uk; ; BOOKS etc.; Aldershot; Royaume-Uni
• Personne responsable: non disponible