Articles liés à Digital Marketing Fundamentals: From Strategy to Roi

Digital Marketing Fundamentals: From Strategy to Roi - Couverture souple

Visser, Marjolein; Sikkenga, Berend; Berry, Mike

 
9789001887124: Digital Marketing Fundamentals: From Strategy to Roi
Couverture souple
ISBN 10 : 9001887120 ISBN 13 : 9789001887124
Editeur : Wolters-Noordhoff B.V., 2018

Synopsis

- First fully-fledged textbook on digital marketing that covers the entire marketing process;
- with contributions from over 30 online marketing specialists;
- scientific theory behind digital marketing as well as techniques and media are discussed.

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read en contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands.

In Digital Marketing Fundamentals, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Marjolein Visser is Managing Consultant of MarketWise and founder of TourWise. Berend Sikkenga is Head of eCommerce at LEGO. Mike Berry is a Digital Marketing consultant, trainer and Professor of Practice at Hult International Business School, USA.

À propos de la quatrième de couverture

- First fully-fledged textbook on digital marketing that covers the entire marketing process;
- with contributions from over 30 online marketing specialists;
- scientific theory behind digital marketing as well as techniques and media are discussed.

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read en contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands.

In Digital Marketing Fundamentals, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wolters-Noordhoff B.V.
Date d'édition
2018
Langue
anglais
ISBN 10 
9001887120
ISBN 13 
9789001887124
Reliure
Broché
Nombre de pages
640
Coordonnées du fabricant
non disponible
Personne responsable
non disponible