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Auditory Contributions to Food Perception and Consumer Behaviour - Couverture rigide

 
9789004416284: Auditory Contributions to Food Perception and Consumer Behaviour
Couverture rigide
ISBN 10 : 9004416285 ISBN 13 : 9789004416284
Editeur : Brill, 2019

Synopsis

This volume provides a state-of-the-art summary of the emerging field of sonic seasoning research, whereby music/soundscapes are specifically chosen, or else designed/composed, in order to correspond crossmodally to, and hence potentially modify, the associated taste/flavour of food and beverages.

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À propos de l'auteur

Charles Spence (PhD) is a professor of experimental psychology at Oxford University. His prize-wining research investigates the factors that influence what we eat and what we think about the experience. He is the author of the international bestseller Gastrophysics: The new science of eating (2017; Penguin Viking) winner of the 2019 Le Grand Prix de la Culture Gastronomique, and Multisensory Packaging Design (2019; Palgrave MacMillan).

Felipe Reinoso-Carvalho, PhD, is an assistant professor at Universidad de los Andes School of Management (Colombia). He designs experiences blending experiential marketing and multisensory perception. He holds invited scholar positions at KU-Leuven and IAE-Angers.

Qian Janice Wang, PhD, is an assistant professor at Aarhus Universitys Department of Food Science. She researches how contextual factors, especially background music, influences peoples relationship with food. Her work has been covered in publications such as the Financial Times, The Economist, La Revue du Vin de France, and Le Figaro.

Carlos Velasco is an associate professor at the Marketing Department, BI Norwegian Business School, where he co-founded the Center for Multisensory Marketing. His work on multisensory experiences is at the intersection between psychology, marketing, and human-computer interaction.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Brill
Date d'édition
2019
Langue
anglais
ISBN 10 
9004416285
ISBN 13 
9789004416284
Reliure
Relié
Nombre de pages
224
Éditeur
Spence Charles, Reinoso Carvalho Felipe, Velasco Carlos, Wang Qian Janice
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
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