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An Alternative Globalization: Global Generations, Cultural Commodities, and Soft Power from East Asia to the World - Couverture rigide
Synopsis
What do "The Way of the Dragon" (1972), "Mario Bros" (1983), "The Great Wall" (2016), and "Squid Game" (2021) have in common? These are the titles of cultural goods from East Asia. Following Hong Kong martial arts films and Japanese cultural products, South Korean pop culture is making its mark, while Chinese investment in digital industries is becoming massive. This volume plunges the reader into the discovery of this alternative pop culture by analyzing its historical dynamics, questioning the soft power associated with its success, examining the strategies put in place by intermediaries to favor it, and investigating its reception among global generations.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Vincenzo Cicchelli, Ph.D., is Associate Professor at Ceped (IRD/Université Paris Cité). He has extensively published on youth, globalization and cosmopolitanism including The Sociology of Hallyu Pop Culture (Palgrave, 2021) (with Sylvie Octobre). He is co-editor of Global Youth Studies (Brill). Sylvie Octobre, Ph.D., is Researcher at Deps (Ministère de la Culture) and Centre Max Weber. She has extensively published on culture, childhood and youth, and globalization, including The Sociology of Hallyu Pop Culture (Palgrave, 2021) (with Vincenzo Cicchelli). She is co-editor of Global Youth Studies (Brill). Juhyun Lee, Ph.D., is Senior Researcher at the Institute of Social Science (Sogang University). Her research interests focus on culture, generations, and health, approached through an interdisciplinary lens connecting social theory and contemporary issues.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Hardcover. Etat : new. Hardcover. What do "The Way of the Dragon" (1972), "Mario Bros" (1983), "The Great Wall" (2016), and "Squid Game" (2021) have in common? These are the titles of cultural goods from East Asia. Following Hong Kong martial arts films and Japanese cultural products, South Korean pop culture is making its mark, while Chinese investment in digital industries is becoming massive. This volume plunges the reader into the discovery of this alternative pop culture by analyzing its historical dynamics, questioning the soft power associated with its success, examining the strategies put in place by intermediaries to favor it, and investigating its reception among global generations. This volume explores the wave of pop culture produced in Japan, South Korea, and China. It analyzes its worldwide success by questioning the concept of soft power, examines how intermediaries promote it, and investigates how it is received by global generations This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9789004754225
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Hardback. Etat : New. What do "The Way of the Dragon" (1972), "Mario Bros" (1983), "The Great Wall" (2016), and "Squid Game" (2021) have in common? These are the titles of cultural goods from East Asia. Following Hong Kong martial arts films and Japanese cultural products, South Korean pop culture is making its mark, while Chinese investment in digital industries is becoming massive. This volume plunges the reader into the discovery of this alternative pop culture by analyzing its historical dynamics, questioning the soft power associated with its success, examining the strategies put in place by intermediaries to favor it, and investigating its reception among global generations. N° de réf. du vendeur LU-9789004754225
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Hardcover. Etat : new. Hardcover. What do "The Way of the Dragon" (1972), "Mario Bros" (1983), "The Great Wall" (2016), and "Squid Game" (2021) have in common? These are the titles of cultural goods from East Asia. Following Hong Kong martial arts films and Japanese cultural products, South Korean pop culture is making its mark, while Chinese investment in digital industries is becoming massive. This volume plunges the reader into the discovery of this alternative pop culture by analyzing its historical dynamics, questioning the soft power associated with its success, examining the strategies put in place by intermediaries to favor it, and investigating its reception among global generations. This volume explores the wave of pop culture produced in Japan, South Korea, and China. It analyzes its worldwide success by questioning the concept of soft power, examines how intermediaries promote it, and investigates how it is received by global generations This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9789004754225
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Hardback. Etat : New. What do "The Way of the Dragon" (1972), "Mario Bros" (1983), "The Great Wall" (2016), and "Squid Game" (2021) have in common? These are the titles of cultural goods from East Asia. Following Hong Kong martial arts films and Japanese cultural products, South Korean pop culture is making its mark, while Chinese investment in digital industries is becoming massive. This volume plunges the reader into the discovery of this alternative pop culture by analyzing its historical dynamics, questioning the soft power associated with its success, examining the strategies put in place by intermediaries to favor it, and investigating its reception among global generations. N° de réf. du vendeur LU-9789004754225
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Hardcover. Etat : new. Hardcover. What do "The Way of the Dragon" (1972), "Mario Bros" (1983), "The Great Wall" (2016), and "Squid Game" (2021) have in common? These are the titles of cultural goods from East Asia. Following Hong Kong martial arts films and Japanese cultural products, South Korean pop culture is making its mark, while Chinese investment in digital industries is becoming massive. This volume plunges the reader into the discovery of this alternative pop culture by analyzing its historical dynamics, questioning the soft power associated with its success, examining the strategies put in place by intermediaries to favor it, and investigating its reception among global generations. This volume explores the wave of pop culture produced in Japan, South Korea, and China. It analyzes its worldwide success by questioning the concept of soft power, examines how intermediaries promote it, and investigates how it is received by global generations This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9789004754225
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An Alternative Globalization: Global Generations, Cultural Commodities, and Soft Power from East Asia to the World (Youth in a Globalizing World, 26)
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Brill Academic Pub, 2026
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ISBN 13 : 9789004754225
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Hardback. Etat : New. What do "The Way of the Dragon" (1972), "Mario Bros" (1983), "The Great Wall" (2016), and "Squid Game" (2021) have in common? These are the titles of cultural goods from East Asia. Following Hong Kong martial arts films and Japanese cultural products, South Korean pop culture is making its mark, while Chinese investment in digital industries is becoming massive. This volume plunges the reader into the discovery of this alternative pop culture by analyzing its historical dynamics, questioning the soft power associated with its success, examining the strategies put in place by intermediaries to favor it, and investigating its reception among global generations. N° de réf. du vendeur LU-9789004754225
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