Strategic Service Management - Couverture souple

Goud, Bettie

 
9789020733020: Strategic Service Management
Couverture souple
ISBN 10 : 9020733028 ISBN 13 : 9789020733020
Editeur : Routledge, 2004

Synopsis

Services comprise about 70% of the BNP in most Western societies. Services surround us each and every day and include such sectors as medical, IT, financial, travel, telecommunication and educational.

This book is about services and has been written for service managers and practitioners as well as students who aim to move into those areas. The book outlines the fundamental issues of service and service management - offering support by discussing some twenty different business administration models. Real-world examples from both non-profit and for-profit sectors are used throughout the book as well as "what to do" summaries.

This text provides an excellent introduction to service management for students of marketing, economics, business administration, hospitality management and other courses.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Betty Goud is an Independent Marketing Consultant Wouter de Vries teaches service management at the Free University of Amsterdam, the Netherlands Aart Goud is Course Director at EURIB, the Netherlands

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2004
Langue
anglais
ISBN 10 
9020733028
ISBN 13 
9789020733020
Reliure
Broché
Nombre de pages
202
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781138682894: Strategic Service Management: A Guide into 20 Different Models, Theories and Concepts

Edition présentée

ISBN 10 :  1138682896 ISBN 13 :  9781138682894
Editeur : Routledge, 2016
Couverture rigide