Mediating Ideology in Text And Image: Ten Critical Studies - Couverture rigide

 
9789027227089: Mediating Ideology in Text And Image: Ten Critical Studies
Couverture rigide
ISBN 10 : 902722708X ISBN 13 : 9789027227089
Editeur : John Benjamins Publishing Co, 2006

Synopsis

While ideology has been treated widely in CDA-literature, the role played by the interaction of text and image in multiplying meaning and furthering ideological stances has not so far received a lot of attention. Mediating Ideology in Text and Image offers a number of approaches to such analysis, offering students and academics valuable tools for identifying possible discrepancies between the world and the way it is represented through various mediational means. The authors’ common aim is one of assisting the audience in reading between the lines, thus offering a variety of approaches that may contribute to a better understanding of how ideologies possibly work and how they may be denaturalised from text and image. The articles in part I look at rhetorical strategies used in meaning construction processes unfolding in various kinds of mass media. Part II focuses on the re-semiotization of meaning and looks at how analysing the combination of text and image may contribute to a better understanding of ideological processes brought about by multimodal resources. Foreword by Ruth Wodak.

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Présentation de l'éditeur

While ideology has been treated widely in CDA-literature, the role played by the interaction of text and image in multiplying meaning and furthering ideological stances has not so far received a lot of attention. Mediating Ideology in Text and Image offers a number of approaches to such analysis, offering students and academics valuable tools for identifying possible discrepancies between the world and the way it is represented through various mediational means. The authors’ common aim is one of assisting the audience in reading between the lines, thus offering a variety of approaches that may contribute to a better understanding of how ideologies possibly work and how they may be denaturalised from text and image. The articles in part I look at rhetorical strategies used in meaning construction processes unfolding in various kinds of mass media. Part II focuses on the re-semiotization of meaning and looks at how analysing the combination of text and image may contribute to a better understanding of ideological processes brought about by multimodal resources. Foreword by Ruth Wodak.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Benjamins Publishing Co
Date d'édition
2006
Langue
anglais
ISBN 10 
902722708X
ISBN 13 
9789027227089
Reliure
Relié
Nombre de pages
267
Éditeur
Lassen Inger, Strunck Jeanne, Vestergaard Torben
Coordonnées du fabricant
non disponible
Personne responsable
non disponible