Articles liés à Export planning: a 10-step approach
Synopsis
When a company initiates export development, it is essential to follow a systematic strategy formulation and decision-making process. Export Planning provides a methodology to plan and achieve internationalization. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. The author describes these four phases, and provides a 10-step guide for the construction of an international marketing plan.
Export Planning wil enable readers to:
- systematically select and plan entries into new international markets
- assemble a sound line of reasoning from strategy to implementation
- enhance the chances of success through an integrated analysis and strategy review of marketing, logistics, organization and finance
Target audience
This book is intended for bachelor and graduate students at business schools and universities.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de la quatrième de couverture
When a company initiates export development, it is essential to follow a systematic strategy formulation and decision-making process. Export Planning provides a methodology to plan and achieve internationalization. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. The author describes these four phases, and provides a 10-step guide for the construction of an international marketing plan.
Export Planning wil enable readers to:
- systematically select and plan entries into new international markets
- assemble a sound line of reasoning from strategy to implementation
- enhance the chances of success through an integrated analysis and strategy review of marketing, logistics, organization and finance
Target audience
This book is intended for bachelor and graduate students at business schools and universities.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Export planning
Edité par
Pearson Benelux, 2010
ISBN 10 : 9043017086
ISBN 13 : 9789043017084
Ancien ou d'occasion
Couverture souple
Vendeur : Mooney's bookstore, Den Helder, Pays-Bas
Évaluation du vendeur 4 sur 5 étoiles
Etat : Very Good. N° de réf. du vendeur 27FB64B08C0DB1E
Acheter D'occasion
EUR 35,95
Expédition à EUR 14,95
Expédition depuis Pays-Bas vers Etats-Unis
Expédition depuis Pays-Bas vers Etats-Unis
Quantité disponible : 1 disponible(s)