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Entrepreneurial Marketing: A Guide for Startups & Companies With Growth Ambitions - Couverture souple

Longman, Marc

 
9789044128277: Entrepreneurial Marketing: A Guide for Startups & Companies With Growth Ambitions

Synopsis

Entrepreneurs engage in marketing in ways that deviate from traditional (mainstream) marketing. They start with a set of means and in deploying them, goals gradually emerge.

Moreover, marketing resources are often leveraged in a creative way. This textbook should not only inspire startups, but also existing companies with growth ambitions.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de la quatrième de couverture

Entrepreneurs engage in marketing in ways that deviate from traditional (mainstream) marketing. They start with a set of means and in deploying them, goals gradually emerge.

Moreover, marketing resources are often leveraged in a creative way. This textbook should not only inspire startups, but also existing companies with growth ambitions.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.