Mindmapping China: Language, Discourse and Advertising in China - Couverture souple

Boden, Jeanne

 
9789054876908: Mindmapping China: Language, Discourse and Advertising in China
Couverture souple
ISBN 10 : 9054876905 ISBN 13 : 9789054876908
Editeur : VUB University Press, 2011

Synopsis

Mindmapping China gives insight in the structure and system of the Chinese language in a very concise way. Readers will gain an understanding of what is at play in translations and in branding and advertising in China.

Mindmapping China provides an analysis of a variety of slogans in public spaces in China: political, economic, cultural, ethical and commercial.

Mindmapping China offers a myriad of tips to put a product in the Chinese market in a way that is appealing to the Chinese customer.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de la quatrième de couverture

Mindmapping China gives insight in the structure and system of the Chinese language in a very concise way. Readers will gain an understanding of what is at play in translations and in branding and advertising in China.

Mindmapping China provides an analysis of a variety of slogans in public spaces in China: political, economic, cultural, ethical and commercial.

Mindmapping China offers a myriad of tips to put a product in the Chinese market in a way that is appealing to the Chinese customer.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
VUB University Press
Date d'édition
2011
Langue
anglais
ISBN 10 
9054876905
ISBN 13 
9789054876908
Reliure
Broché
Nombre de pages
235
Coordonnées du fabricant
non disponible
Personne responsable
MP-SEC France
33561500904
commande@mp-sec.fr

Zi Lavigne
Auterive
31190
France