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Synopsis
Mindmapping China gives insight in the structure and system of the Chinese language in a very concise way. Readers will gain an understanding of what is at play in translations and in branding and advertising in China.
Mindmapping China provides an analysis of a variety of slogans in public spaces in China: political, economic, cultural, ethical and commercial.
Mindmapping China offers a myriad of tips to put a product in the Chinese market in a way that is appealing to the Chinese customer.
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Mindmapping China gives insight in the structure and system of the Chinese language in a very concise way. Readers will gain an understanding of what is at play in translations and in branding and advertising in China.
Mindmapping China provides an analysis of a variety of slogans in public spaces in China: political, economic, cultural, ethical and commercial.
Mindmapping China offers a myriad of tips to put a product in the Chinese market in a way that is appealing to the Chinese customer.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Mindmapping China: Language, Discourse and Advertising in China
Edité par
ASP Editions, 2010
ISBN 10 : 9054876905
ISBN 13 : 9789054876908
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Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
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Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-Q-018-03179
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