Articles liés à Setting Up a Strategic Communication Plan

Setting Up a Strategic Communication Plan - Couverture souple

Vos, M.; Otte, J.; Linders, P.

 
9789059312333: Setting Up a Strategic Communication Plan
Couverture souple
ISBN 10 : 9059312333 ISBN 13 : 9789059312333
Editeur : Lemma BV, 2003

Synopsis

Effective communication requires strategic planning. In Setting up a Strategic Communication Plan, the authors offer a six-stage framework for analysing communication problems and making decisions about objectives and strategies.

Special attention is paid to the cyclical character of a communication plan. Because all the stages are interconnected and each subsequent stage influences the outcome of the previous stage, it is vital to maintain an overview of the entire process when creating a plan. A communication policy is never made alone, and this book covers the collaboration between the client and the communication expert at every stage. Using this systematic approach, review periods will be built in to help ensure that one remains on the right track and to prevent misunderstandings with the client.

The method described has been field-tested and can be used in all areas of communication. To illustrate the method, two case studies have been included. This book is written for students in higher education and is also a handy reference work for those already employed in the communication field.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de la quatrième de couverture

Effective communication requires strategic planning. In Setting up a Strategic Communication Plan, the authors offer a six-stage framework for analysing communication problems and making decisions about objectives and strategies.

Special attention is paid to the cyclical character of a communication plan. Because all the stages are interconnected and each subsequent stage influences the outcome of the previous stage, it is vital to maintain an overview of the entire process when creating a plan. A communication policy is never made alone, and this book covers the collaboration between the client and the communication expert at every stage. Using this systematic approach, review periods will be built in to help ensure that one remains on the right track and to prevent misunderstandings with the client.

The method described has been field-tested and can be used in all areas of communication. To illustrate the method, two case studies have been included. This book is written for students in higher education and is also a handy reference work for those already employed in the communication field.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lemma BV
Date d'édition
2003
Langue
anglais
ISBN 10 
9059312333
ISBN 13 
9789059312333
Reliure
Broché
Nombre de pages
112
Coordonnées du fabricant
non disponible
Personne responsable
non disponible