In Total Identity, every aspect of an organisation's identity is approached in an innovative way. Conceived by one of Holland's most famous identity agencies, Total Design, the book is comprised of four parts. Part 1 describes the theory behind branding and corporate identity programmes; Part 2 highlights total identity case studies; Part 3 focuses on the media of communication and how design enhances their effectiveness; and Part 4 discusses the building blocks of design.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Vendeur : Library House Internet Sales, Grand Rapids, OH, Etats-Unis
Hardcover. Etat : Good. Etat de la jaquette : Good. This work aims to provide a survey of corporate branding and identity, marketing and effective image communication. It also includes practical advice, strategies and solutions to common problems and dilemmas. Part 1 describes the theory behind branding and corporate identity programmes. Part 2 highlights total identity case studies. Part 3 focuses on the media of communication and how design enhances their effectiveness, and Part 4 discusses the building blocks of design. Piece(s) of the spine missing. Due to age and/or environmental conditions, the pages of this book have darkened. Binding is so loose that the book will stay open to any given page. Some pages are falling out. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. N° de réf. du vendeur 123793681
Quantité disponible : 1 disponible(s)
Vendeur : Antiquariaat Ovidius, Bredevoort, Pays-Bas
Etat : Gebraucht / Used. Hardcover Als nieuw d552e. N° de réf. du vendeur 73874
Quantité disponible : 1 disponible(s)