The 150 essays in this text seek to offer a jargon-free series of stepping stones on the path to becoming a resourceful, conscious and innovative design professional. The volume aims to appeal to designers in all disciplines at every stage of their career. The essays are written to challenge designers and students of design to reflect upon the many aspects of their field. Fundamental questions are raised about the nature of design, about designers themselves and about the role of design in the broader contexts of a company and of society.
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