Creative Personal Branding: The Strategy to Answer - What's Next? - Couverture souple

Salenbacher, Jürgen

Couverture souple

ISBN 10 : 906369315X ISBN 13 : 9789063693152

Editeur : BIS Publishers B.V., 2013

Synopsis

Jurgen Salenbacher examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking. This book is a unique resource for creative minds, entrepreneurs, and teams, but may also be used by anyone facing major life decisions .

A propos du livre

À propos de l?auteur

Jurgen Salenbacher: Academic Dean of IED, Istituto Europeo di Design Barcelona.

Barcelona-based Salenbacher has an MBA and has worked in branding, design and
marketing throughout Europe for companies like Levi's, Mattell, and Louis Vuitton, as well as for personalities like Muhammad Ali. He lectures, coaches, and runs
workshops.

Since 2006 he is teaching Communication Strategy and International Marketing Strategy at IED Barcelona where he also facilitates his CPB-Workshops in various Masters, among them Master in Design Management, Master in Fashion and Master in Graphic Design.

À propos de la quatrième de couverture

After eight years work with creative personal branding Jürgen Salenbache has encapsulated its ideas and methods in a book.<br/><br/>Salenbacher looks at the origins of today's crisis and examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking.<br/><br/>Creative Personal Branding offers over 200 pages of insights, graphics and challenging assignments. The book is a unique resource for creative minds, entrepreneurs and teams, but may also be used by anyone facing major life decisions.<br/>

Détails de l'édition

• Éditeur: BIS Publishers B.V.
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 906369315X
• ISBN 13: 9789063693152
• Reliure: Broché
• Nombre de pages: 228
• Coordonnées du fabricant: non disponible
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