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Synopsis
According to Forrester Research, "the tools and principles of service design should be common practice in the board room within 10 years". The vast majority of managers surveyed consider customer experience as the most important battle ground for competitive advantage.
The process of designing services is very specific to each individual business. However, discovering what people actually want and value, is a universal process. This process of discovery is the subject of this book.
Service design, by organizing business from the customer's perspective, can help save considerable amounts of money in marketing while at the same time building a stronger brand. Hence the title: How to Have Your Cake and Eat It Too.
There are only a handful of books about service design on the market. One of the leading titles is BIS Publishers' This is Service Design Thinking. But these books are either quite academic or they cover the subject in an all encompassing way and are therefore more suited for the service design practitioner than for the general business reader. How to Have Your Cake and Eat It Too is written in the spirit of the 80-minute MBA. The perfect book for all business readers who are looking for an accessible introduction to the topic: short, concrete with tangible benefits clearly defined.
* Customer experience is the most important battle ground for competitive advantage
* A short introduction to Service Design in the spirit of the 80-minute MBA
* Accessible to a wide audience of general business readers
Margus Klaar is a Swiss-Swedish-Canadian-Estonian with over 20 years of experience in marketing, advertising and strategic planning. He is co founder of Brand Manual, with offices in Sweden and Estonia, a creative outfit that consults on service design, innovation and branding.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Margus Klaar is a Swiss-Swedish-Canadian-Estonian with over 20 years of experience in marketing, advertising and strategic planning. He is cofounder of Brand Manual, with offices in Sweden and Estonia, a creative outfit that consults on service design, innovation and branding.
À propos de la quatrième de couverture
According to Forrester Research, "the tools and principles of service design should be common practice in the board room within 10 years". The vast majority of managers surveyed consider customer experience as the most important battle ground for competitive advantage.
The process of designing services is very specific to each individual business. However, discovering what people actually want and value, is a universal process. This process of discovery is the subject of this book.
Service design, by organizing business from the customer's perspective, can help save considerable amounts of money in marketing while at the same time building a stronger brand. Hence the title: How to Have Your Cake and Eat It Too.
There are only a handful of books about service design on the market. One of the leading titles is BIS Publishers' This is Service Design Thinking. But these books are either quite academic or they cover the subject in an all encompassing way and are therefore more suited for the service design practitioner than for the general business reader. How to Have Your Cake and Eat It Too is written in the spirit of the 80-minute MBA. The perfect book for all business readers who are looking for an accessible introduction to the topic: short, concrete with tangible benefits clearly defined.
* Customer experience is the most important battle ground for competitive advantage
* A short introduction to Service Design in the spirit of the 80-minute MBA
* Accessible to a wide audience of general business readers
Margus Klaar is a Swiss-Swedish-Canadian-Estonian with over 20 years of experience in marketing, advertising and strategic planning. He is co founder of Brand Manual, with offices in Sweden and Estonia, a creative outfit that consults on service design, innovation and branding.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurBIS Publishers
- Date d'édition2015
- ISBN 10 9063693818
- ISBN 13 9789063693817
- ReliureBroché
- Langueanglais
- Nombre de pages112
- Coordonnées du fabricantnon disponible
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How to Have Your Cake and Eat It Too: An Introduction to Service Design
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Laurence King Publishing, 2015
ISBN 10 : 9063693818
ISBN 13 : 9789063693817
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How to Have Your Cake and Eat It Too: An Introduction to Service Design
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BIS Publishers, 2015
ISBN 10 : 9063693818
ISBN 13 : 9789063693817
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Couverture souple
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How to Have Your Cake and Eat It Too: An Introduction to Service Design
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BIS Publishers, 2015
ISBN 10 : 9063693818
ISBN 13 : 9789063693817
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How to Have Your Cake and Eat It Too: An Introduction to Service Design
Edité par
Laurence King Publishing, 2015
ISBN 10 : 9063693818
ISBN 13 : 9789063693817
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Couverture souple
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