The divergent and convergent thinking book - Couverture rigide

Nielsen, Dorte

Couverture rigide

ISBN 10 : 9063694393 ISBN 13 : 9789063694395

Editeur : BIS Publishers B.V., 2016

Synopsis

A notebook for creative thinking.

Creativity research shows that by dividing thinking into divergent and convergent aspects, one can improve idea production, and as a result produce more ideas, unexpected thoughts, and original solutions. This book includes guidelines to enhance innovative thinking and practical exercises to strengthen creativity.

A propos du livre

À propos de l?auteur

Dorte is a creativity expert, author, keynote speaker and the founder of FourSight
Denmark. Dorte is also the fouder of "Creative Communication" an award winning BA education for Art Directors and conceptual thinkers at the Danish School of Media and Journalism, where she teaches, conducts research and consults in the area of creativity and creative thinking. Dorte is the author of numerous books and articles on creative thinking.

2010, Dorte has spearheaded the launch of FourSight in Denmark. For most of the 90's she worked as an Art Director in London. Her advertising work there won her recognition at the Cannes International Advertising Festival, D&AD, the British Television Awards, Epica, London International Advetising Awards, Campaign Poster Awards among others.
Born in Denmark, Dorte Nielsen studied at The Graphic Arts Institute of Denmark and later at The School of Communication Arts in London. Dorte also holds a Master of Science degree in Creativity and Change Leadership from the International Center for Studies in Creativity, Buffalo, New York, where she and Sarah were awarded the Firestien Family Creative Achievement Award for their graduate work.

À propos de la quatrième de couverture

Creativity research shows that dividing thinking into divergent and convergent forms improves and increases idea production; this leads to unexpected thoughts and original solutions. Divergent thinking is used to generate ideas; convergent thinking helps in selecting the best ideas.

The concept of divergent and convergent thinking is so integral to the creative process and innovative thinking that it is known as 'the heartbeat of creativity'. It is the underlying rhythm of creative thinking. This book is an introduction to divergent and convergent thinking and includes guidelines to enhance innovative thinking, as well as hands-on exercises to strengthen creativity.

The concept of the book is supported by its triangular shape, illustrating divergent and convergent thinking: the top half of the book communicates divergent thinking, while the bottom half communicates convergent thinking. This principle remains the same throughout the book.

Détails de l'édition

• Éditeur: BIS Publishers B.V.
• Date d'édition: 2016
• ISBN 10: 9063694393
• ISBN 13: 9789063694395
• Reliure: Relié
• Langue: anglais
• Nombre de pages: 152
• Coordonnées du fabricant: non disponible