Creativity works ! - Couverture souple

Van Dooren, Joris; Luijten, Coen

 
9789063695064: Creativity works !
Couverture souple
ISBN 10 : 9063695063 ISBN 13 : 9789063695064
Editeur : BIS Publishers B.V., 2018

Synopsis

Scientists say half the work we do could soon be done by robots and creativity is the number one skill that keeps you relevant on the job market. Even if science is wrong, it's still great fun to develop yourself creatively. In Creativity Works! the authors explain what creativity is and why we are less creative than we would like to be - blame it on our brains and the way we were treated as kids at school. In this book you'll practise basic skills to become creative and learn how a smart creative process can be designed and executed. From the formulation of a good starting question to research methods that will give you great inspiration and insights, and from smart divergent thinking to brilliant idea judgement tools: it's all in there. Furthermore, Creativity Works! gives you great instructions on successfully prototyping and selling your ideas, solutions and concepts. Let's beat the robot and work happily ever after!

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À propos de l?auteur

Coen Luijten worked for a long time in the banking and insurance industry. His heart however lays in the field of commercial advertising. Is fascinated about psychology and what motivates people. Is somewhat the same as his dog, an enthusiastic and playful Labrador. Loves to travel all over the world and visit different countries and cultures. Made the switch to higher education in his mid-thirties and gained his Master degree in Imagineering (Master in Business Innovation) in 2017. Teaches creativity, advertising and branding at the Fontys University of Applied Sciences in the Netherlands since 2010. Has a deep desire to help people to unleash their Creativity. Together, Coen Luijten and Joris van Dooren were rewarded by the Fontys University of Applied Sciences with the Fontys Education Award in 2013 for their Fehtex Day Creativity Game. As a duo they are frequently invited as guest lecturers on creativity across Europe.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
BIS Publishers B.V.
Date d'édition
2018
Langue
anglais
ISBN 10 
9063695063
ISBN 13 
9789063695064
Reliure
Broché
Nombre de pages
160
Coordonnées du fabricant
non disponible
Personne responsable
eucomply OÜ
hello@eucompliancepartner.com

Pärnu mnt 139b-14
Tallinn
11317
Estonie