23 Innovations in Digital Communication: Move Beyond Speculations and Master Mediated Communication - Couverture souple

Ketelaar, Paul; Demir, Sanne; Aarts, Jan

Couverture souple

ISBN 10 : 9063695187 ISBN 13 : 9789063695187

Editeur : BIS Publishers B.V., 2019

Synopsis

23 Innovations in Digital Communication describes, criticizes and evaluates 23 digital innovations that are used in media and communication. Innovations that are not hypes, but that were implemented to reach permanent changes in media and communication. The innovations are supported by testimonials of professionals in the field and the scientific foundation of their mechanism of action. The impact and professional, scientific and social challenges coming with these innovations are discussed.

Reading this book will render deep insights into how innovative digital media can be used to influence buying behavior and decision-making. This book answers questions such as How do I create a strong brand story?, What are the effects of serious gaming?, How can we use VR in our communication?, How do consumers process emotional stories? and Is persuasion profiling unethical?. The answers to these questions are not only based on the authors knowledge and research, but each innovation is also discussed by top experts on that specific innovation.

A propos du livre

À propos de l?auteur

Dr. Paul E. Ketelaar (The Hague, The Netherlands) is a senior assistant professor in Communication at the Behavioural Science Institute (BSI), department Communication and Media, at the Radboud University of Nijmegen, the Netherlands. His research focusses on digital innovations such as personalized communication and virtual reality. As a teacher he lectures and supervises graduate and master students in Communication Science. He coordinates the commission Professionalization in order to connect students, teachers and alumni in Communication Science. Previously Paul has worked as a market researcher and he has owned a communication agency. He aims to increase coöperation between business and science and makes communication research results generally known in the form of scientific and professional publications. He is a matchmaker between young professionals and the communication branche. Besides that, he is a devoted photographer, storyteller, worldwide traveler and inspiring leader of focus group sessions.

À propos de la quatrième de couverture

23 Innovations in Digital Communication describes, criticizes and evaluates 23 digital innovations that are used in media and communication. Innovations that are not hypes, but that were implemented to reach permanent changes in media and communication. The innovations are supported by testimonials of professionals in the field and the scientific foundation of their mechanism of action. The impact and professional, scientific and social challenges coming with these innovations are discussed. Reading this book will render deep insights into how innovative digital media can be used to influence buying behaviour and decision-making. This book answers questions such as “How do I create a strong brand story?”, “What are the effects of serious gaming?”, “How can we use VR in our communication?”, “How do consumers process emotional stories?” and “Is persuasion profiling unethical?”. The answers to these questions are not only based on the authors knowledge and research, but each innovation is also discussed by top experts on that specific innovation.

Détails de l'édition

• Éditeur: BIS Publishers B.V.
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 9063695187
• ISBN 13: 9789063695187
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: Buchpark GmbH; gpsr@buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne