Strategy Manual: How to build relevant competitive advantage - Couverture souple

Van Heel, Bas

 
9789079841103: Strategy Manual: How to build relevant competitive advantage
Couverture souple
ISBN 10 : 9079841102 ISBN 13 : 9789079841103
Editeur : Uitgeverij Helium, 2018

Synopsis

Innumerable books have been published on (new) concepts of strategy. But when I was mentoring executives during their EMBA or on the job, I could not find a single simple manual about how to apply these concepts to real life.My book is a manual that gives you the steps towards building a strategy. It can also be used as a checklist to assess an existing strategy.It has been compiled for people with years of experience in their function who are relatively new to being involved in a company-wide strategy creation process.At the core, this book is about customer needs and competitive advantage. I have seen courses focus on one or the other. To me, the essence of strategy is establishing a link between both these areas.Strategy Manual is book #2 in the Management Manuals series by Bas van Heel

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Éditeur
Uitgeverij Helium
Date d'édition
2018
Langue
anglais
ISBN 10 
9079841102
ISBN 13 
9789079841103
Reliure
Broché
Nombre de pages
82
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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