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Synopsis
Part design experiment, part critical theory, and part how-to manual, ‘What is Post-Branding?’ introduces a creative counter to the neoliberal orthodoxy of branding. Conceived and written by Dr Oliver Vodeb - an extra-disciplinary designer, critical theorist, and educator active in Melbourne - and Jason Grant - a designer and co-founder of Inkahoots Design - the book empowers a better design of public communication for civic and activist groups by replacing corporate branding’s predatory principles with a new set of strategies embedded in a new culture of craft – a new way for relating with the world. The graphic design is by Jason Grant, co-founder of Inkahoots Design, an Australian studio recognized for its creative advocacy and activism.
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À propos de la quatrième de couverture
Part design experiment, part critical theory, and part how-to manual, ‘What is Post-Branding?’ introduces a creative counter to the neoliberal orthodoxy of branding. Conceived and written by Dr Oliver Vodeb - an extra-disciplinary designer, critical theorist, and educator active in Melbourne - and Jason Grant - a designer and co-founder of Inkahoots Design - the book empowers a better design of public communication for civic and activist groups by replacing corporate branding’s predatory principles with a new set of strategies embedded in a new culture of craft – a new way for relating with the world. The graphic design is by Jason Grant, co-founder of Inkahoots Design, an Australian studio recognized for its creative advocacy and activism.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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What Is Post-Branding?: How to Counter Fundamentalist Marketplace Semiotics
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Set Margins' publications, 2023
ISBN 10 : 908327067X
ISBN 13 : 9789083270678
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What Is Post-Branding?: How to Counter Fundamentalist Marketplace Semiotics
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Set Margins' publications, 2023
ISBN 10 : 908327067X
ISBN 13 : 9789083270678
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What Is Post-Branding?
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Set Margins' publications, NL, 2023
ISBN 10 : 908327067X
ISBN 13 : 9789083270678
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What Is Post-Branding?: How to Counter Fundamentalist Marketplace Semiotics
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Set Margins' publications, 2023
ISBN 10 : 908327067X
ISBN 13 : 9789083270678
Neuf
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What Is Post-Branding?: How to Counter Fundamentalist Marketplace Semiotics
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Set Margins' publications, 2023
ISBN 10 : 908327067X
ISBN 13 : 9789083270678
Ancien ou d'occasion
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What Is Post-Branding? (Paperback)
Edité par
Set Margins' publications, 2023
ISBN 10 : 908327067X
ISBN 13 : 9789083270678
Neuf
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Paperback. Etat : new. Paperback. Part design experiment, part critical theory, part how-to manual, What Is Post-Branding? offers a creative counter to branding's neoliberal orthodoxyBrands aren't just intruding on culture, they are our culture: they are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative?A compact pocketbook composed of four main sections, What Is Post Branding? is a work of "practical theory." The first section, "DIS-BRANDED," consists of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, "Mixed Messages," is a provocative visual essay illuminating the texts' main themes. The third section, "Manual," presents a framework for a critical alternative to corporate branding, humorously appropriating vintage instructional diagrams as a brand manual satire. This section also includes examples of contemporary projects that have implemented post-branding principles. The book concludes with "Context," which features a conversation with cultural theorist Brian Holmes and a discussion with design historian Steven Heller. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9789083270678
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What Is Post-Branding?
Edité par
Set Margins' publications, NL, 2023
ISBN 10 : 908327067X
ISBN 13 : 9789083270678
Neuf
Paperback
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
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What Is Post-Branding?: How to Counter Fundamentalist Marketplace Semiotics
Edité par
Set Margins' Publications September 2023, 2023
ISBN 10 : 908327067X
ISBN 13 : 9789083270678
Neuf
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Vendeur : Hennessey + Ingalls, Los Angeles, CA, Etats-Unis
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Trade Paperback. Etat : New. Part design experiment, part critical theory, part how-to manual, What Is Post-Branding? offers a creative counter to branding's neoliberal orthodoxyBrands aren't just intruding on culture, they are our culture: they are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative?A compact pocketbook composed of four main sections, What Is Post Branding? is a work of 'practical theory.' The first section, 'DIS-BRANDED,' consists of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, 'Mixed Messages,' is a provocative visual essay illuminating the texts' main themes. The third section, 'Manual,' presents a framework for a critical alternative to corporate branding, humorously appropriating vintage instructional diagrams as a brand manual satire. This section also includes examples of contemporary projects that have implemented post-branding principles. The book concludes with 'Context,' which features a conversation with cultural theorist Brian Holmes and a discussion with design historian Steven Heller. N° de réf. du vendeur 308131
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