New hb edition of What Is Post Branding? Part design experiment, part critical theory, and part how-to manual, ‘What is Post-Branding?’ introduces a creative counter to the neoliberal orthodoxy of branding. Conceived and written by Dr Oliver Vodeb - an extra-disciplinary designer, critical theorist, and educator active in Melbourne - and Jason Grant - a designer and co-founder of Inkahoots Design - the book empowers a better design of public communication for civic and activist groups by replacing corporate branding’s predatory principles with a new set of strategies embedded in a new culture of craft – a new way for relating with the world. The graphic design is by Jason Grant, co-founder of Inkahoots Design, an Australian studio recognized for its creative advocacy and activism. Previous edition published 2023, ISBN 9789083270678
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
New hb edition of What Is Post Branding? Part design experiment, part critical theory, and part how-to manual, ‘What is Post-Branding?’ introduces a creative counter to the neoliberal orthodoxy of branding. Conceived and written by Dr Oliver Vodeb - an extra-disciplinary designer, critical theorist, and educator active in Melbourne - and Jason Grant - a designer and co-founder of Inkahoots Design - the book empowers a better design of public communication for civic and activist groups by replacing corporate branding’s predatory principles with a new set of strategies embedded in a new culture of craft – a new way for relating with the world. The graphic design is by Jason Grant, co-founder of Inkahoots Design, an Australian studio recognized for its creative advocacy and activism. Previous edition published 2023, ISBN 9789083270678
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur C3-9789083682013
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Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Hardcover. Etat : new. Hardcover. Part design experiment, part critical theory, part how-to manual, What Is Post-Branding? offers a creative counter to branding's neoliberal orthodoxy Brands aren't just intruding on culture, they are our culture: they are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative? Now available in a hardcover edition, What Is Post-Branding? is a work of "practical theory" divided in four parts. The first section, DIS-BRANDED, consists of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, Mixed Messages, is a provocative visual essay illuminating the texts' main themes. The third section, Manual, presents a framework for a critical alternative to corporate branding, humorously appropriating vintage instructional diagrams as a brand manual satire. This section also includes examples of contemporary projects that have implemented post-branding principles. The book concludes with Context, which features a conversation with cultural theorist Brian Holmes and a discussion with design historian Steven Heller. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9789083682013
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Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Hardback. Etat : New. N° de réf. du vendeur LU-9789083682013
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Vendeur : Revaluation Books, Exeter, Royaume-Uni
Hardcover. Etat : Brand New. new ed edition. 272 pages. 4.45x1.02x6.85 inches. In Stock. N° de réf. du vendeur __9083682013
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Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
Etat : New. 2026. New. hardcover. . . . . . N° de réf. du vendeur V9789083682013
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Vendeur : Kennys Bookstore, Olney, MD, Etats-Unis
Etat : New. 2026. New. hardcover. . . . . . Books ship from the US and Ireland. N° de réf. du vendeur V9789083682013
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Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Buch. Etat : Neu. Neuware. N° de réf. du vendeur 9789083682013
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Vendeur : AussieBookSeller, Truganina, VIC, Australie
Hardcover. Etat : new. Hardcover. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9789083682013
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Vendeur : Speedyhen, Hertfordshire, Royaume-Uni
Etat : NEW. N° de réf. du vendeur NW9789083682013
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Vendeur : CitiRetail, Stevenage, Royaume-Uni
Hardcover. Etat : new. Hardcover. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9789083682013
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