Detective Marketing: Creative Common Sense in Business - Couverture souple

Engeseth, Stefan; Cederquist, Jan

Couverture souple

ISBN 10 : 9163113899 ISBN 13 : 9789163113895

Editeur : Engeseth Publishing, 2001

Synopsis

"Some really good examples of business metaphors" TOMPETERS! "There are a number of good ways to get an idea. Sleep on it, go for a walk or read Stefan Engeseth's new book. The sleeping and walking ways will be greatly enhanced if you read Detective Marketing first." AL RIES, CHAIRMAN, RIES & RIES "In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection." CLAES ANDREASSON, DIRECTOR, ABSOLUT AKADEMI, THE ABSOLUT COMPANY "Straightforward thinking. It's thought provoking. He's taking the Pepper's One-to-One philosophy a step forward." BRAND REPUBLIC "Totally crap!!!" ANONYMOUS CRITIC ABOUT THE BOOK: This book is base on my theory of creative business and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in IT, PR, corporate communications, advertising, marketing and sales. Creativity, however, knows no boundaries. No matter what your profession is, Detective Marketing can help you grow. ABOUT THE AUTHOR: Stefan Engeseth has been called everything from consultant to chaos pilot. A well known lecturer and writer, Stefan has built a solid reputation as a sort of 'Jonathon Livingston Seagull' of the business world. Over the years, he has worked with such diverse companies as Letsbuyit.com and the Swedish Postal Service. He has held over 500 lectures and workshops internationally at corporations and academic institutions attended by the University of Stockholm, Pace University (New York), IIU, IIR, BMW, J Walter Thompson, Leo Burnett, Daimler Chrysler, Ericsson, Berghs School of Communication, Public Relations and Pharmacia Corporation. He has also taken part in the Oresund Consulate's reference group on the Oresund bridge between Sweden and Denmark - one of the largest projects of its kind in Europe. He writes articles for international business magazines.

A propos du livre

À propos de la quatrième de couverture

Stefan Engeseth has been called everything from consultant to chaos pilot. A well-known lecture and writer, Stefan Engeseth has built a solid reputation as a sort of "Jonathan Livingston Seagull" of the business world. Over the years, he has worked with such diverse companies as Letsbuyit.com and the Swedish Postal Service. He has held hundreds of lectures and workshops at corporations and academic institutions attended by The University of Stockholm, IIU, J. Walter Thompson, Leo Burnett, DaimlerChryler, Ericsson, BMW, Berghs School of Communication and Pharmacia Corporation. He has also taken part in the Öresund Consulate´s reference group on the Öresund bridge between Sweden and Denmark ­ one of the largest projects. This is the first English-language edition.
In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection. Using simple, yet thought-provoking examples, he manages to inspire both creativity and clear-sightedness. His hypothetical cases use humor to tickle the imagination and to shed new light on the role of common sense in marketing and communications.
Claes Andréasson, Director, Absolut Akademi, The Absolut Company This book is based on my theory of creative marketing and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in IT, PR, corporate communications, advertising, marketing and sales. Creativity, however, knows no boundaries. No matter what your profession is, Detective Marketing can help you grow.

Détails de l'édition

• Éditeur: Engeseth Publishing
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 9163113899
• ISBN 13: 9789163113895
• Reliure: Broché
• Illustrateur: Eriksson Magnus
• Nombre de pages: 180
• Coordonnées du fabricant: Buchpark GmbH; https://www.buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne