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Small Among Giants: Television Broadcasting in Smaller Countries
Edité par
Goteborgs Universitet Acta Univ, 2011
ISBN 10 : 9186523163
ISBN 13 : 9789186523169
Ancien ou d'occasion
Softcover
Vendeur : Bookbot, Prague, Rébublique tchèque
Évaluation du vendeur 5 sur 5 étoiles
Softcover. Etat : Fine. Leichte Kratzer / Abnutzungen / Druckstellen; Leichte Verschmutzung / Farbtonveränderung; Leichte Anmerkungen / Beschriftungen. "Big countries and major markets are often proposed as models for TV broadcasting everywhere. This is evident in the development of European media policies and strategic renewal. It is taken for granted that such offer suitable and desirable models for smaller countries. This book questions that assumption on the basis of empirical research. Does a media market in a country with a few million people and far less GDP have the same opportunities as countries with many times the population or wealth? Does the same logic apply in all cases? The need for clarification is urgent given contemporary trends in ex ante regulation, and aggressive media lobbying that rests on an untested belief that one-size-fits-all. The research and analyses presented in this bookconfronts the presumption, concluding that in crucial respects one-size policies do not fit all countries anymore than one-size strategies fit all companies. There are important differences in size-related factors that establish limits in how TV broadcasting can be organised and operated. The book will reward close attention by policymakers and strategic managers alike, and makes a timely contribution to scholarship on the topic."--Publisher description. N° de réf. du vendeur 125b6db6-6e17-4de1-9d60-6a9bf867bc6a
Acheter D'occasion
EUR 40,28
Expédition à EUR 14,99
Expédition depuis Rébublique tchèque vers Etats-Unis
Expédition depuis Rébublique tchèque vers Etats-Unis
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