Effective Media Communication During Public Health Emergencies: A Who Handbook - Couverture souple

Covello, V. T.; Hyer, R.N.

Couverture souple

ISBN 10 : 9241547030 ISBN 13 : 9789241547031

Editeur : World Health Organization, 2007

Synopsis

Book by Covello VT Hyer RN

A propos du livre

Présentation de l'éditeur

Effective communication through the media is an essential responsibility of public health officials, particularly during emergencies. Urgent, high-concern situations present a unique communication challenge. Poor communication can erode public support, fan emotions, undermine confidence, and amplify social and economic costs. Effective communication can rally support, calm a nervous public, provide much-needed information, encourage cooperative behaviours, and help save lives. This handbook presents an integrated, principle-based approach to media communication for those dealing with public health emergencies. Topics covered include how journalists gather and process information about public health emergencies, steps for planning and implementing an effective media communication programme, identifying and reaching target audiences, media interviews, avoiding traps and pitfalls, and preparing key messages.

Détails de l'édition

• Éditeur: World Health Organization
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 9241547030
• ISBN 13: 9789241547031
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 136
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible